Marketing performance assessment systems and the business context
| Year of publication: |
2013
|
|---|---|
| Authors: | Frösén, Johanna ; Tikkanen, Henrikki ; Jaakkola, Matti ; Vassinen, Antti |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 47.2013, 5 (24.5.), p. 715-737
|