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The utility of an information processing approach for behavioral price research
Adaval, Rashmi - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 130-134
Persistent link: https://www.econbiz.de/10010186086
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How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known Brands
Adaval, Rashmi - In: Journal of consumer research : JCR ; an … 30 (2003) 3, pp. 352-367
Persistent link: https://www.econbiz.de/10006648886
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Automatic Construction and Use of Contextual Information for Product and Price Evaluations
Adaval, Rashmi; Monroe, Kent B. - In: Journal of consumer research : JCR ; an … 28 (2002) 4, pp. 572-588
Persistent link: https://www.econbiz.de/10006655422
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Sometimes It just Feels Right: The Differential Weighting of Affect-Consistent and Affect-Inconsistent Product Information
Adaval, Rashmi - In: Journal of consumer research : JCR ; an … 28 (2001) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10006658653
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The Quest for Authenticity in Consumption: Consumers' Purposive Choice of Authentic Cues to Shape Experienced Outcomes
Shen, Hao; Jiang, Yuwei; Adaval, Rashmi - In: Journal of consumer research : JCR ; an … 36 (2010) 5, pp. 838-857
Persistent link: https://www.econbiz.de/10008372797
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Autumn - Numerosity and Consumer Behavior
Adaval, Rashmi - In: Journal of consumer research : JCR ; an … 40 (2013), pp. S167
Persistent link: https://www.econbiz.de/10010135618