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Retailers' different value perceptions of mobile advertising service

Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana; … - In: International journal of service industry management : IJSIM 18 (2007) 4, pp. 368-393

Persistent link: https://www.econbiz.de/10007760027

Retailers' different value perceptions of mobile advertising service

Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana; … - In: International journal of service industry management : IJSIM 18 (2007) 3-4, pp. 368-393

Persistent link: https://www.econbiz.de/10007766143

Social networks in the initiation of a high-tech firm's internationalisation

Komulainen, Hanna; Mainela, Tuija; Taehtinen, Jaana - In: International journal of entrepreneurship and … 6 (2006) 6, pp. 526-541

Persistent link: https://www.econbiz.de/10007599983

Exploring value co-creation in the emerging business service context

Komulainen, Hanna; Tapio, Jarkko - In: International journal of services and operations management 14 (2013) 4, pp. 399-420

Persistent link: https://www.econbiz.de/10010146163

Customer’s potential value : the role of learning

Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of business market management : JBM 6 (2013) 1, pp. 1-21

Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...

Persistent link: https://www.econbiz.de/10010147002

Business model scenarios in mobile advertising

Komulainen, Hanna; Mainela, Tuija; Sinisalo, Jaakko; … - In: International journal of internet marketing and … 3 (2006) 3, pp. 254-270

Persistent link: https://www.econbiz.de/10008126402