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Determination of the dominant means-end chains: A constrained clustering approach
Aurifeille, J.-M.; Valette-Florence, P. - In: International journal of research in marketing : IJRM ; … 12 (1995) 3, pp. 267
Persistent link: https://www.econbiz.de/10006212996
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Conceptual and operational aspects of brand loyalty: an empirical investigation
Odin, Yorick; Odin, Nathalie; Valette-Florence, Pierre - In: Journal of business research : JBR 53 (2001) 2, pp. 75-84
Persistent link: https://www.econbiz.de/10006725505
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A Causal Analysis of Means-End Hierarchies in a Cross-Cultural Context: Methodological Refinements
Valette-Florence, Pierre - In: Journal of business research : JBR 42 (1998) 2, pp. 161-166
Persistent link: https://www.econbiz.de/10006733502
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B ORGANIZATIONAL BEHAVIOR - Conceptual and operational aspects of brand loyalty: An empirical investigation
Odin, Yorick; Odin, Nathalie; Valette-Florence, Pierre - In: Operations research, Management science : OR MS ; the … 42 (2002) 4, pp. 399-402
Persistent link: https://www.econbiz.de/10006508770
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Les sept jalons d'une gestion du savoir efficace
Bartikowski, Boris; Merunka, Dwight; Ouattara, Abdoulaye; … - In: Revue française de gestion : hommes et techniques (2009) 197, pp. 15-35
Persistent link: https://www.econbiz.de/10008376173
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Les villes ont-elles une personnalité ?
Bartikowski, Boris; Merunka, Dwight; OUATTARA, ABDOULAYE; … - In: Revue française de gestion : hommes et techniques 197 (2009) 7, pp. 49-65
Persistent link: https://www.econbiz.de/10008710366
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The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre; Guizani, Haythem; Merunka, Dwight - In: Journal of business research : JBR 64 (2011) 1, pp. 24-29
Persistent link: https://www.econbiz.de/10008769052
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Luxury and counterfeiting: Issues, challenges and prospects
Valette-Florence, Pierre - In: The journal of brand management : an international journal 19 (2012) 7, pp. 541-544
Persistent link: https://www.econbiz.de/10009973155
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Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands
De Barnier, Virginie; Falcy, Sandrine; … - In: The journal of brand management : an international journal 19 (2012) 7, pp. 623-637
Persistent link: https://www.econbiz.de/10009973161
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Brand passion: Antecedents and consequences
Albert, Noel; Merunka, Dwight; Valette-Florence, Pierre - In: Journal of business research : JBR 66 (2013) 7, pp. 904-909
Persistent link: https://www.econbiz.de/10010108524