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McDonald, Heath
7
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Vocino, Andrea
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Sport management review
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1
Measuring season ticket holder satisfaction : rationale, scale development and longitudinal validation
McDonald, Heath
;
Karg, Adam J.
;
Vocino, Andrea
- In:
Sport management review
16
(
2013
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10010076614
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2
Fantasy sport participation as a complement to traditional sport consumption
Karg, Adam J.
;
McDonald, Heath
- In:
Sport management review
14
(
2011
)
4
,
pp. 327-346
Persistent link: https://www.econbiz.de/10009890522
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3
Is guarantee compensation enough? The important role of fix and employee effort in restoring justice
McQuilken, Lisa
;
McDonald, Heath
;
Vocino, Andrea
- In:
International journal of hospitality management
33
(
2013
),
pp. 41-50
Persistent link: https://www.econbiz.de/10010102355
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4
Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty
Doyle, Jason P.
;
Filo, Kevin
;
McDonald, Heath
;
Funk, …
- In:
Sport management review
16
(
2013
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10010184890
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5
The purchasing behaviour of Shanghai buyers of processed food and beverage products: Implications for research on retail management
Samuel, S.Nicholas
;
Li, Elton
;
McDonald, Heath
- In:
International journal of retail & distribution management
24
(
1996
)
4
,
pp. 20-28
Persistent link: https://www.econbiz.de/10006477480
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6
A comparison of online and postal data collection methods in marketing research
Mcdonald, Heath
;
Adam, Stewart
- In:
Marketing intelligence & planning
21
(
2003
)
2
,
pp. 85-95
Persistent link: https://www.econbiz.de/10006969820
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7
Shop Often, Buy Little: The Vietnamese Reaction to Supermarket Retailing
McDonald, Heath
;
Darbyshire, Penny
;
Jevons, Colin
- In:
Journal of global marketing
13
(
2000
)
4
,
pp. 53-72
Persistent link: https://www.econbiz.de/10006982228
Saved in:
8
Understanding the antecedents to public interest and engagement with heritage
McDonald, Heath
- In:
European journal of marketing : EJM
45
(
2011
)
5
,
pp. 780-805
Persistent link: https://www.econbiz.de/10008995466
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