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Konsumentenverhalten
43
USA
14
Werbung
7
Beziehungsmarketing
6
Marketing
6
Werbewirkung
6
Online-Marketing
5
Welt
5
Mode
4
Trend
4
Bekleidung
3
E-Business
3
Einzelhandel
3
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3
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3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Wirtschaftspsychologie
2
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2
2011
1
AHP-Verfahren
1
Bank
1
Bankgeschäft
1
Betriebswirtschaftslehre
1
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1
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English
52
German
3
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Alonso, Abel Duarte
1
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1
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1
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1
Bernard, John C.
1
Bressan, Alessandro
1
Carroll, Kate
1
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1
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1
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1
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1
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1
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1
Evashkevich, Terry Ross
1
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1
Gimmon, Eli
1
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1
Grotts, Allie S.
1
Hajiheydari, Nastaran
1
Hashemi, Novin
1
Hsieh, Ming-yuan
1
Hustvedt, Gwendolyn
1
Hünerberg, Reinhard
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Mosier, Jon
1
Nishimura, Kazuhiko
1
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1
O'Shea, Michelle
1
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1
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1
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1
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1
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1
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Journal of fashion marketing and management
9
EuroMed journal of business
2
International journal of business and globalisation : IJBG
2
International journal of electronic customer relationship management : IJECRM
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Folia oeconomica Stetinensia : FOS
1
International journal of economic issues : IJEI
1
International journal of entrepreneurship and small business
1
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1
Journal of economic structures : JES; the official journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)
1
Journal of social entrepreneurship
1
Organizations and markets in emerging economies
1
Theoretical and applied economics : GAER review
1
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1
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OLC EcoSci
ECONIS (ZBW)
113,428
Other ZBW resources
3,867
USB Cologne (EcoSocSci)
2,997
RePEc
1,570
EconStor
922
BASE
195
USB Cologne (business full texts)
32
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9
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Website and social media usage : implications for the further development of wine tourism, hospitality, and the wine sector
Alonso, Abel Duarte
;
Bressan, Alessandro
;
O'Shea, Michelle
- In:
Tourism planning & development
10
(
2013
)
3
,
pp. 229-248
Persistent link: https://www.econbiz.de/10010184465
Saved in:
2
Voluntary simplicity : the Great American Apparel Diet
Wu, Dorothy E.
;
Thomas, Jane Boyd
;
Moore, Marguerite
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010184341
Saved in:
3
Journal of current issues and research in
advertising
: JCIRA
Philadelphia, Pa : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10008276111
Saved in:
4
International journal of
advertising
: the quarterly review of marketing communications
Henley-on-Thames [u.a.] : World Advertising Research Center
;
…
-
2.1983 -
Persistent link: https://www.econbiz.de/10008276210
Saved in:
5
Journal of
advertising
research
New York, NY : Foundation
-
1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10008276268
Saved in:
6
Journal of promotion management : JPM
Binghamton, NY : Haworth Press
-
1.1991/93 -
Persistent link: https://www.econbiz.de/10008932844
Saved in:
7
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
Saved in:
8
Journal of targeting, measurement and analysis for marketing
Basingstoke : Palgrave Macmillan
;
1992/93-2004/05: …
-
1.1992/93 -
Persistent link: https://www.econbiz.de/10008932881
Saved in:
9
Transfer, Werbeforschung & Praxis : Zeitschrift für
Werbung
, Kommunikation und Markenführung
Deutsche Werbewissenschaftliche Gesellschaft
;
…
-
Hamburg : New-Business-Verl
;
2002,4-2006: Wien : …
;
…
-
44.1999 - 53.2008,1 = F. 182-217; 54.2008,2-4 = F. 218; …
Persistent link: https://www.econbiz.de/10008382515
Saved in:
10
International journal of electronic marketing and retailing : IJEMR
Olney, Bucks. : Inderscience Enterprises Ltd.
-
1.2006/07 -
Persistent link: https://www.econbiz.de/10008276015
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