Winners, losers, and Facebook : the role of social logins in the online advertising ecosystem
Jan Krämer, Daniel Schnurr, Michael Wohlfarth
| Year of publication: |
2019
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|---|---|
| Authors: | Krämer, Jan ; Schnurr, Daniel ; Wohlfarth, Michael |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 65.2019, 4, p. 1678-1699
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| Subject: | social login | advertising markets | targeted advertising | data sharing | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2017.3012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012022658