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Integrating marketing and information services functions: a complementarity and competence perspective
Nakata, Cheryl; Zhu, Zhen; Izberk-Bilgin, Elif - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 700-717
Persistent link: https://www.econbiz.de/10009263504
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Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism
Izberk-Bilgin, Elif - In: Journal of consumer research : JCR ; an … 39 (2012) 4, pp. 663-687
Persistent link: https://www.econbiz.de/10010052226
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BOOK REVIEW - Laborgistics: A New Strategy for Management
Roux, Dominique; Zinn, Walter - In: Transportation journal 44 (2005) 1, pp. 62
Persistent link: https://www.econbiz.de/10006692361
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A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences, and Implications for Retailers
Guiot, Denis; Roux, Dominique - In: Journal of retailing 86 (2010) 4, pp. 355-372
Persistent link: https://www.econbiz.de/10008735093
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Les nouvelles dimensions du management - Les nouvelles technologies de l'information et la gestion des entreprises
Roux, Dominique - In: Cahiers français (1998) 287, pp. 87-95
Persistent link: https://www.econbiz.de/10007529162
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Études - Les brocantes : ré-enchantement ou piraterie des systèmes marchands.
Roux, Dominique - In: Revue française du marketing (2005) 201, pp. 63-84
Persistent link: https://www.econbiz.de/10007955514
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Répondre aux mutations de l'environnement des entreprises - Les technologies de l'information et la gestion de l'entreprise
Roux, Dominique - In: Cahiers français (2004) 321, pp. 83-89
Persistent link: https://www.econbiz.de/10007445318