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Le, Thuong T.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Electronic Marketplace: A Distinct Platform for Business-to-Business (B-to-B) Procurement
Truong, Dothang
;
Le, Thuong T.
;
Senecal, Sylvain
;
Rao, …
- In:
Journal of business-to-business marketing
19
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2012
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3
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pp. 216-248
Persistent link: https://www.econbiz.de/10010010519
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How buyers' expected benefits, perceived risks, and e-business readiness influence their e-marketplace usage
Subba Rao, S.
;
Truong, Dothang
;
Senecal, Sylvain
;
Le, …
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1035-1045
Persistent link: https://www.econbiz.de/10007799696
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