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Consumer self-gifts in achievement contexts: the role of outcomes, attributions, emotions, and deservingness
Mick, David Glen; Faure, Corinne - In: International journal of research in marketing : IJRM ; … 15 (1998) 4, pp. 293-308
Persistent link: https://www.econbiz.de/10006199073
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Rediscovering Satisfaction
Fournier, Susan; Mick, David Glen - In: Journal of marketing 63 (1999) 4, pp. 5-23
Persistent link: https://www.econbiz.de/10005964059
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PREVENTING THE PREMATURE DEATH OF RELATIONSHIP MARKETING - A mounting wave of consumer discontent has yet to reach the bottom line. But sooner or later, corporate performance will...
Fournier, Susan; Dobscha, Susan; Mick, David Glen - In: Harvard business review : HBR 76 (1998) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10005979508
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Choose, Choose, Choose, Choose, Choose, Choose, Choose: Emerging and Prospective Research on the Deleterious Effects of Living in Consumer Hyperchoice
Mick, David Glen; Broniarczyk, Susan M.; Haidt, Jonathan - In: Journal of business ethics : JOBE 52 (2004) 2, pp. 207
Persistent link: https://www.econbiz.de/10006881103
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Exploring Antecedents and Consequences of Consumer Creativity in a Problem-Solving Context
Burroughs, James E.; Mick, David Glen - In: Journal of consumer research : JCR ; an … 31 (2004) 2, pp. 402-411
Persistent link: https://www.econbiz.de/10006645533
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Re-Inquiries - Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising
McQuarrie, Edward F.; Mick, David Glen - In: Journal of consumer research : JCR ; an … 29 (2003) 4, pp. 579-587
Persistent link: https://www.econbiz.de/10006651173
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Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses
McQuarrie, Edward F.; Mick, David Glen - In: Journal of consumer research : JCR ; an … 26 (1999) 1, pp. 37-54
Persistent link: https://www.econbiz.de/10006666373
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Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies
Mick, David Glen; Fournier, Susan - In: Journal of consumer research : JCR ; an … 25 (1998) 2, pp. 123-143
Persistent link: https://www.econbiz.de/10006669275
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Figures of Rhetoric in Advertising Language
McQuarrie, Edward F.; Mick, David Glen - In: Journal of consumer research : JCR ; an … 22 (1996) 4, pp. 424-438
Persistent link: https://www.econbiz.de/10006676439
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Are Studies of Dark Side Variables Confounded by Socially Desirable Responding? The Case of Materialism
Mick, David Glen - In: Journal of consumer research : JCR ; an … 23 (1996) 2, pp. 106-119
Persistent link: https://www.econbiz.de/10006678561