Narrow search
Showing 1 - 9 of 9
Cover Image
To think or not to think: The effect of cognitive deliberation on the influence of injunctive versus descriptive social norms
Melnyk, Vladimir; Herpen, Erica van; Fischer, Arnout R.H.; … - In: Psychology & marketing 28 (2011) 7, pp. 709-730
Persistent link: https://www.econbiz.de/10009134501
Cover Image
Research Notes - The Variety of an Assortment: An Extension to the Attribute-Based Approach - An attribute-based approach to variety can lead to an improved prediction of consumers...
Herpen, Erica van; Pieters, Rik - In: Marketing science : the marketing journal of the … 21 (2002) 3, pp. 331-341
Persistent link: https://www.econbiz.de/10006893272
Cover Image
Anticipated identification costs: Improving assortment evaluation by diagnostic attributes
van Herpen, Erica; Pieters, Rik - In: International journal of research in marketing : IJRM ; … 24 (2007) 1, pp. 77-88
Persistent link: https://www.econbiz.de/10007607157
Cover Image
The Information Content of Magazine Advertising in Market and Transition Economies
van Herpen, Erica; Pieters, Rik; Fidrmucova, Jana; … - In: Journal of consumer policy : consumer issues in law, … 23 (2000) 3, pp. 257-284
Persistent link: https://www.econbiz.de/10006776475
Cover Image
Agri-Food Chain Relationships
van Trijp, Hans C. M. - In: European review of agricultural economics : ERAE 38 (2011) 1, pp. 168-168
Persistent link: https://www.econbiz.de/10008849913
Cover Image
The validity of attribute-importance measurement: A review
Van Ittersum, Koert; Pennings, Joost M.E.; Wansink, Brian; … - In: Journal of business research : JBR 60 (2007) 11, pp. 1177-1190
Persistent link: https://www.econbiz.de/10007859699
Cover Image
Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists
Ingenbleek, Paul T.M.; Tessema, Workneh Kassa; van … - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 83-97
Persistent link: https://www.econbiz.de/10010071895
Cover Image
A-priori and post-hoc segmentation in the design of healthy eating campaigns
Kazbare, Laura; van Trijp, Hans; Eskildsen, Jacob Kjr - In: Journal of marketing communications 16 (2010) 1, pp. 21-46
Persistent link: https://www.econbiz.de/10008373336
Cover Image
Standing out in the crowd: The effect of information clutter on consumer attention for front-of-pack nutrition labels
Bialkova, Svetlana; Grunert, Klaus G.; van Trijp, Hans - In: Food policy : economics planning and politics of food … 41 (2013), pp. 65-74
Persistent link: https://www.econbiz.de/10010153120