//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
L' endossement par les célébri...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
4
Language
All
Undetermined
4
Author
All
Albert, Noël
2
Ambroise, Laure
2
Merunka, Dwight
2
Valette-Florence, Pierre
2
Brignier, Jean-Marie
1
Mathews-Lefebvre, Clarinda
1
Published in...
All
Journal of business research : JBR
2
Revue française du marketing
2
Source
All
OLC EcoSci
RePEc
11
ECONIS (ZBW)
5
Other ZBW resources
3
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When consumers love their brands: Exploring the concept and its dimensions
Albert, Noël
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1075
Persistent link: https://www.econbiz.de/10008092945
Saved in:
2
When consumers love their brands: Exploring the concept and its dimensions
Albert, Noël
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1076
Persistent link: https://www.econbiz.de/10008899457
Saved in:
3
Recherches et expériences - La personnalité des marques : une contribution réelle à leur gestion ?
Ambroise, Laure
- In:
Revue française du marketing
(
2006
)
207
,
pp. 25-42
Persistent link: https://www.econbiz.de/10007947326
Saved in:
4
Les motivations cachées des consommateurs de marques d'enseigne : et si on parlait d'autre chose que du rapport qualité-prix ?
Ambroise, Laure
;
Brignier, Jean-Marie
; …
- In:
Revue française du marketing
(
2010
)
227
,
pp. 45-63
Persistent link: https://www.econbiz.de/10008444563
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->