Similar Search Results

An inventory decision model for new products when demand depends on dynamic advertising expenditure

Aggarwal, K. K.; Kumar, Alok - In: International journal of logistics systems and management 15 (2013) 4, pp. 424-444

Persistent link: https://www.econbiz.de/10010159612

Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung

Deutsche Werbewissenschaftliche Gesellschaft; … - Hamburg : New-Business-Verl; 2002,4-2006: Wien : …; … - 44.1999 - 53.2008,1 = F. 182-217; 54.2008,2-4 = F. 218; …

Persistent link: https://www.econbiz.de/10008382515

Journal of advertising research

New York, NY : Foundation - 1.1960/61; 2.1962 -

Persistent link: https://www.econbiz.de/10008276268

Attitude formation towards local and international ecological face and body care brands among Lithuanian female consumers

Pikturnienė, Indrė; Mackelaitė, Aistė - In: Organizations and markets in emerging economies 4 (2013) 1, pp. 23-42

Persistent link: https://www.econbiz.de/10010148152

What is a label worth? : defining the alternatives to organic for US wool producers

Bernard, John C.; Hustvedt, Gwendolyn; Carroll, Kathryn A. - In: Journal of fashion marketing and management 17 (2013) 3, pp. 266-279

Persistent link: https://www.econbiz.de/10010184343