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How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising - This article gives an update on the different methods used for measuring emotions in advertisin...
Poels, Karolien; Dewitte, Slegfried - In: Journal of advertising research 46 (2006) 1, pp. 18-37
Persistent link: https://www.econbiz.de/10007378756
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Getting a Line on Print Ads: Pleasure and Arousal Reactions Reveal an Implicit Advertising Mechanism
Poels, Karolien; Dewitte, Siegfried - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 63-74
Persistent link: https://www.econbiz.de/10008167911
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Getting a Line on Print Ads: Pleasure and Arousal Reactions Reveal an Implicit Advertising Mechanism
Poels, Karolien; Dewitte, Siegfried - In: International journal of advertising : the quarterly … 37 (2008) 4, pp. 63-75
Persistent link: https://www.econbiz.de/10009976374
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Putting brands into play: How game difficulty and player experiences influence the effectiveness of in-game advertising
Herrewijn, Laura; Poels, Karolien - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 17-44
Persistent link: https://www.econbiz.de/10010085854
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Hope and self-regulatory goals applied to an advertising context
Poels, Karolien; Dewitte, Siegfried - In: Journal of business research : JBR 61 (2008) 10, pp. 1030-1040
Persistent link: https://www.econbiz.de/10008092949
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Hope and self-regulatory goals applied to an advertising context
Poels, Karolien; Dewitte, Siegfried - In: Journal of business research : JBR 61 (2008) 10, pp. 1030-1041
Persistent link: https://www.econbiz.de/10008899461