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Polyethnic market orientation and performance: A fast-moving consumer goods perspective
Poulis, Konstantinos; Poulis, Efthimios - In: Journal of marketing management : MM 28 (2012) 5, pp. 609-629
Persistent link: https://www.econbiz.de/10009966459
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Domestic firms competing with multinational enterprises: The relevance of resource-accessing alliance formations
Poulis, Konstantinos; Yamin, Mo; Poulis, Efthimios - In: International business review : the official journal of … 21 (2012) 4, pp. 588-602
Persistent link: https://www.econbiz.de/10009974472
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Innovation and dynamic capabilities in a traditional service sector : evidence from shipping companies
Tsekouras, George; Poulis, Efthimios; Poulis, Konstantinos - In: Baltic journal of management 6 (2011) 3, pp. 320-341
Persistent link: https://www.econbiz.de/10009878299
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Promotional channels of FMCG firms and tourism : a standardisation/adaptation perspective
Poulis, Konstantinos; Poulis, Efthimios - In: EuroMed journal of business 6 (2011) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10009890655
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Information communication technology innovation in a non-high technology sector: achieving competitive advantage in the shipping industry
Poulis, Efthimios; Poulis, Konstantinos; Dooley, Lawrence - In: The service industries journal 33 (2013) 6, pp. 594-608
Persistent link: https://www.econbiz.de/10010105445
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The influence of intra-national cultural heterogeneity on product standardisation and adaptation: A qualitative study
Poulis, Konstantinos; Poulis, Efthimios - In: International marketing review 30 (2013) 4, pp. 357-383
Persistent link: https://www.econbiz.de/10010140683
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The role of context in case study selection: An international business perspective
Poulis, Konstantinos; Poulis, Efthimios; Plakoyiannaki, … - In: International business review : the official journal of … 22 (2013) 1, pp. 304-314
Persistent link: https://www.econbiz.de/10010054866