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43
USA
14
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Alonso, Abel Duarte
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1
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1
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1
Hustvedt, Gwendolyn
1
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1
Johnson, Tricia Widner
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KIncade, Doris H.
1
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1
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Journal of fashion marketing and management
9
EuroMed journal of business
2
International journal of business and globalisation : IJBG
2
International journal of electronic customer relationship management : IJECRM
2
International journal of pharmaceutical and healthcare marketing : IJPHM
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Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
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Journal of targeting, measurement and analysis for marketing
Basingstoke : Palgrave Macmillan
;
1992/93-2004/05: …
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1.1992/93 -
Persistent link: https://www.econbiz.de/10008932881
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3
Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa : Taylor & Francis Group
;
anfangs: …
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14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10008276111
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4
International journal of advertising : the quarterly review of marketing communications
Henley-on-Thames [u.a.] : World Advertising Research Center
;
…
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2.1983 -
Persistent link: https://www.econbiz.de/10008276210
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Journal of advertising research
New York, NY : Foundation
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1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10008276268
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6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Deutsche Werbewissenschaftliche Gesellschaft
;
…
-
Hamburg : New-Business-Verl
;
2002,4-2006: Wien : …
;
…
-
44.1999 - 53.2008,1 = F. 182-217; 54.2008,2-4 = F. 218; …
Persistent link: https://www.econbiz.de/10008382515
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International journal of electronic marketing and retailing : IJEMR
Olney, Bucks. : Inderscience Enterprises Ltd.
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1.2006/07 -
Persistent link: https://www.econbiz.de/10008276015
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International journal of internet marketing and advertising : IJIMA
Olney, Bucks. : Inderscience Enterprises
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1.2004 -
Persistent link: https://www.econbiz.de/10008379982
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9
Website and social media usage : implications for the further development of wine tourism, hospitality, and the wine sector
Alonso, Abel Duarte
;
Bressan, Alessandro
;
O'Shea, Michelle
- In:
Tourism planning & development
10
(
2013
)
3
,
pp. 229-248
Persistent link: https://www.econbiz.de/10010184465
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
New York, NY : Wiley
;
-2008: New York, NY : Wiley
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12.1998 -
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