How do consumers process digital display ads in-store? : the effect of location, content, and goal relevance
Year of publication: |
2020
|
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Authors: | Van de Sanden, Stephanie ; Williems, Kim ; Brengman, Malaika |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 56.2020, p. 1-12
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Subject: | Digital signage | Construal level | Relevance-accessibility theory | Goal relevance | Message | Location | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
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