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Konsumentenverhalten
43
USA
14
Beziehungsmarketing
6
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5
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5
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Alonso, Abel Duarte
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Journal of fashion marketing and management
9
International journal of pharmaceutical and healthcare marketing : IJPHM
3
EuroMed journal of business
2
International journal of business and globalisation : IJBG
2
International journal of electronic customer relationship management : IJECRM
2
Folia oeconomica Stetinensia : FOS
1
International journal of economic issues : IJEI
1
International journal of entrepreneurship and small business
1
Journal of business economics and management
1
Journal of economic structures : JES; the official journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)
1
Journal of social entrepreneurship
1
Organizations and markets in emerging economies
1
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1
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OLC EcoSci
ECONIS (ZBW)
114,590
USB Cologne (EcoSocSci)
2,445
RePEc
1,108
EconStor
815
BASE
193
Other ZBW resources
28
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23
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Website and social media usage : implications for the further development of wine tourism, hospitality, and the wine sector
Alonso, Abel Duarte
;
Bressan, Alessandro
;
O'Shea, Michelle
- In:
Tourism planning & development
10
(
2013
)
3
,
pp. 229-248
Persistent link: https://www.econbiz.de/10010184465
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2
Voluntary simplicity : the Great American Apparel Diet
Wu, Dorothy E.
;
Thomas, Jane Boyd
;
Moore, Marguerite
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010184341
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Examination of attitudinal and intentional drivers of non-deceptive counterfeiting in a South Asian context
Mir, Imran Anwar
- In:
Journal of business economics and management
14
(
2013
)
3
,
pp. 601-615
Persistent link: https://www.econbiz.de/10010147591
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4
An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10010160210
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Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10010160208
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6
Integrating
brand
and marketing perspectives in M&A
Bauer, Florian Andreas
;
Matzler, Kurt
;
Wille, Claudia
- In:
Problems and perspectives in management : PPM
10
(
2012
)
4
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010146941
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7
Markenartikel
: das Magazin für Markenführung
Markenverband
-
Hamburg : New-Business-Verl
;
anfangs: Berlin : Merkur
;
…
-
1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …
Persistent link: https://www.econbiz.de/10008380468
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8
The journal of
brand
management : an international journal
Basingstoke : Palgrave Macmillan
;
2002-2006,2: London : …
-
Nachgewiesen 10.2002 -
Persistent link: https://www.econbiz.de/10008932821
Saved in:
9
International journal of internet marketing and advertising : IJIMA
Olney, Bucks. : Inderscience Enterprises
-
1.2004 -
Persistent link: https://www.econbiz.de/10008379982
Saved in:
10
International journal of electronic marketing and retailing : IJEMR
Olney, Bucks. : Inderscience Enterprises Ltd.
-
1.2006/07 -
Persistent link: https://www.econbiz.de/10008276015
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