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Prospect theory : an analysis...
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Pillai, Deepa
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The journal of consumer marketing
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Delay-discounting rewards from consumer sales promotions
Coker, Kesha K.
;
Pillai, Deepa
;
Balasubramanian, Siva K.
- In:
The journal of product & brand management
19
(
2010
)
7
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pp. 487-496
Persistent link: https://www.econbiz.de/10008720143
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Context specificity in use of price information sources
Unni, Ramaprasad
;
Tseng, L.P. Douglas
;
Pillai, Deepa
- In:
The journal of consumer marketing
27
(
2010
)
3
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pp. 243-251
Persistent link: https://www.econbiz.de/10008408555
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