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Deciding Without Resources: Resource Depletion and Choice in Context
Pocheptsova, Anastasiya; Amir, On; Dhar, Ravi; … - In: Journal of marketing research : JMR 46 (2009) 3, pp. 344-355
Persistent link: https://www.econbiz.de/10008254308
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The Dissociation Between Monetary Assessment and Predicted Utility
Amir, On; Ariely, Dan; Carmon, Ziv - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1055-1064
Persistent link: https://www.econbiz.de/10008145154
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Commentaries and Rejoinder to "The Dishonesty of Honest People"
Rick, Scott; Loewenstein, George; Monterosso, John R.; … - In: Journal of marketing research : JMR 45 (2008) 6, pp. 645-653
Persistent link: https://www.econbiz.de/10008148358
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The Dishonesty of Honest People: A Theory of Self-Concept Maintenance
Mazar, Nina; Amir, On; Ariely, Dan - In: Journal of marketing research : JMR 45 (2008) 6, pp. 633-644
Persistent link: https://www.econbiz.de/10008148359
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Decisions by Rules: The Case of Unwillingness to Pay for Beneficial Delays
Amir, On; Ariely, Dan - In: Journal of marketing research : JMR 44 (2007) 1, pp. 142-152
Persistent link: https://www.econbiz.de/10007596659
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Choice Construction Versus Preference Construction: The Instability of Preferences Learned in Context
Amir, On; Levav, Jonathan - In: Journal of marketing research : JMR 45 (2008) 2, pp. 145-158
Persistent link: https://www.econbiz.de/10007987572
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In Search of Homo Economicus: Cognitive Noise and the Role of Emotion in Preference Consistency
Lee, Leonard; Amir, On; Ariely, Dan - In: Journal of consumer research : JCR ; an … 36 (2009) 2, pp. 173-187
Persistent link: https://www.econbiz.de/10008284398