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Konsumentenverhalten
43
USA
14
Geschlecht
11
Werbung
7
Beziehungsmarketing
6
Werbewirkung
6
Entrepreneurship-Ansatz
5
Frauen
5
Marketing
5
Unternehmensgründung
5
Mode
4
Trend
4
Welt
4
Bekleidung
3
Internationales Marketing
3
Jugendliche
3
Markenpolitik
3
Marktforschung
3
Online-Handel
3
Produktimage
3
Umweltbewusstsein
3
Altersgruppe
2
Deutschland
2
Einzelhandel
2
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2
Familienökonomik
2
Griechenland
2
Gründungsausbildung
2
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2
Patienten
2
Spanien
2
Unternehmenserfolg
2
Werbeplanung
2
Werbewirtschaft
2
Wirtschaftspsychologie
2
Öko-Produkt
2
2004-2006
1
2011
1
AHP-Verfahren
1
Arbeitsbedingungen
1
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Article
34
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28
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English
59
German
3
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Baghi, Ilaria
1
Bahng, Youngjin
1
Bello, Roberto
1
Bernard, John C.
1
Carroll, Kate
1
Carroll, Kathryn A.
1
Choo, Ho Jung
1
Chreim, Samia
1
Codeluppi, Vanni
1
Coe, Julie
1
Deshpande, Sameer
1
Evashkevich, Terry Ross
1
Fandos-Roig, Juan Carlos
1
Forgas-Coll, Santiago
1
Gabrielli, Veronica
1
Gimmon, Eli
1
Giroux, Marilyn
1
Grotts, Allie S.
1
Hajiheydari, Nastaran
1
Hashemi, Novin
1
Haus, Inga
1
Hsieh, Ming-yuan
1
Hustvedt, Gwendolyn
1
Hünerberg, Reinhard
1
Icart, Ignasi Brunet
1
Isidor, Rodrigo
1
Johansen, Vegard
1
Johnson, Tricia Widner
1
KIncade, Doris H.
1
Kabst, Rüdiger
1
Kaltsidou, Georgia
1
Kim, Hyunsook
1
Luca, Alina
1
Mackelaitė, Aistė
1
Matysiewicz, Justyna
1
McCollough, John
1
Miller, Karen
1
Mir, Imran Anwar
1
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1
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1
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American Academy of Advertising
1
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1
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1
Österreichische Werbewissenschaftliche Gesellschaft
1
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Journal of fashion marketing and management
9
International journal of gender and entrepreneurship
4
EuroMed journal of business
2
International journal of business and globalisation : IJBG
2
International journal of electronic customer relationship management : IJECRM
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
Folia oeconomica Stetinensia : FOS
1
Forum for social economics
1
International journal of economic issues : IJEI
1
International journal of economic sciences and applied research : IJESAR
1
International journal of entrepreneurship and small business
1
Journal of business economics and management
1
Journal of economic structures : JES; the official journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)
1
Journal of social entrepreneurship
1
Organizations and markets in emerging economies
1
Service business
1
Theoretical and applied economics : GAER review
1
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OLC EcoSci
ECONIS (ZBW)
143,108
RePEc
5,479
Other ZBW resources
5,246
USB Cologne (EcoSocSci)
3,220
EconStor
3,105
BASE
252
USB Cologne (business full texts)
73
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26
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1
Journal of current issues and research in
advertising
: JCIRA
Philadelphia, Pa : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10008276111
Saved in:
2
International journal of
advertising
: the quarterly review of marketing communications
Henley-on-Thames [u.a.] : World Advertising Research Center
;
…
-
2.1983 -
Persistent link: https://www.econbiz.de/10008276210
Saved in:
3
Journal of
advertising
research
New York, NY : Foundation
-
1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10008276268
Saved in:
4
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
Saved in:
5
Journal of targeting, measurement and analysis for marketing
Basingstoke : Palgrave Macmillan
;
1992/93-2004/05: …
-
1.1992/93 -
Persistent link: https://www.econbiz.de/10008932881
Saved in:
6
Transfer, Werbeforschung & Praxis : Zeitschrift für
Werbung
, Kommunikation und Markenführung
Deutsche Werbewissenschaftliche Gesellschaft
;
…
-
Hamburg : New-Business-Verl
;
2002,4-2006: Wien : …
;
…
-
44.1999 - 53.2008,1 = F. 182-217; 54.2008,2-4 = F. 218; …
Persistent link: https://www.econbiz.de/10008382515
Saved in:
7
Journal of
advertising
: official publication of the American Academy of
Advertising
American Academy of Advertising
-
Philadelphia, Pa : Taylor & Francis
;
-2012: Atlanta, Ga …
-
1.1972 -
Persistent link: https://www.econbiz.de/10008373318
Saved in:
8
Media-Perspektiven
Frankfurt, M : Media-Perspektiven
;
anfangs: Frankfurt, …
-
1970 -
Persistent link: https://www.econbiz.de/10008376352
Saved in:
9
Werben & verkaufen : W & V
München : Verl. Werben-&-Verkaufen
;
-2009: München : …
-
1963,Apr. -
Persistent link: https://www.econbiz.de/10008384765
Saved in:
10
Journal of promotion management : JPM
Binghamton, NY : Haworth Press
-
1.1991/93 -
Persistent link: https://www.econbiz.de/10008932844
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