Narrow search
Showing 1 - 6 of 6
Cover Image
Does brand management of corporate reputation translate into higher market value?
Smith, Katherine Taken; Smith, Murphy; Wang, Kun - In: Journal of strategic marketing 18 (2010) 3, pp. 201-222
Persistent link: https://www.econbiz.de/10008431876
Cover Image
An evaluation of research authorship by gender in major academic and professional accounting journals
Smith, L. Murphy; Ashcroft, Paul A.; Smith, Katherine Taken - In: International journal of critical accounting : IJCA 5 (2013) 4, pp. 359-391
Persistent link: https://www.econbiz.de/10010184859
Cover Image
Longitudinal study of green marketing strategies that influence Millennials
Smith, Katherine Taken; Brower, Tracy R. - In: Journal of strategic marketing 20 (2012) 6, pp. 535-552
Persistent link: https://www.econbiz.de/10010026081
Cover Image
Selling to Millennials with online reviews
Mangold, W. Glynn; Smith, Katherine Taken - In: Business horizons 55 (2012) 2, pp. 141-154
Persistent link: https://www.econbiz.de/10009836042
Cover Image
Longitudinal study of digital marketing strategies targeting Millennials
Smith, Katherine Taken - In: The journal of consumer marketing 29 (2012) 2, pp. 86-93
Persistent link: https://www.econbiz.de/10009840656
Cover Image
Digital marketing strategies that Millennials find appealing, motivating, or just annoying
Smith, Katherine Taken - In: Journal of strategic marketing 19 (2011) 6, pp. 489-500
Persistent link: https://www.econbiz.de/10009345167