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Commoditization
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Article
18
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17
English
1
Author
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Schilke, Oliver
17
Reimann, Martin
8
Wirtz, Bernd W.
7
Brettel, Malte
2
Homburg, Christian
2
Thomas, Jacquelyn S.
2
Zaichkowsky, Judith
2
Bechara, Antoine
1
Castaño, Raquel
1
Cook, Karen S
1
Engelen, Andreas
1
Giere, Jens
1
Goerzen, Anthony
1
Kemper, Jan
1
Klarmann, Martin
1
Mathieu, Alexander
1
Müller, Thomas
1
Neuhaus, Carolin
1
Sammerl, Nadine
1
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1
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Die Betriebswirtschaft : DBW
3
Long range planning : LRP ; international journal of strategic management
2
Electronic commerce research and applications
1
Entrepreneurship, theory and practice : ET & P
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of business research : JBR
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of management : JOM
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
1
Strategic organization
1
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OLC EcoSci
ECONIS (ZBW)
106
RePEc
6
USB Cologne (EcoSocSci)
4
USB Cologne (business full texts)
1
EconStor
1
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1
What Drives Key Informant Accuracy?
Homburg, Christian
;
Klarmann, Martin
;
Reimann, Martin
; …
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 594-594
Persistent link: https://www.econbiz.de/10009997977
Saved in:
2
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10010132288
Saved in:
3
Triangulation von Umfragedaten in der Marketing- und Managementforschung
Homburg, Christian
;
Schilke, Oliver
;
Reimann, Martin
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
2
,
pp. 173-194
Persistent link: https://www.econbiz.de/10008238691
Saved in:
4
Neuroökonomie: Grundverständnis, Methoden und betriebswirtschaftliche Anwendungsfelder
Schilke, Oliver
;
Reimann, Martin
- In:
Journal für Betriebswirtschaft : management review …
57
(
2007
)
3
,
pp. 247-262
Persistent link: https://www.econbiz.de/10007883213
Saved in:
5
Customer relationship management and firm performance: the mediating role of business strategy
Reimann, Martin
;
Schilke, Oliver
;
Thomas, Jacquelyn S.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
3
,
pp. 326-347
Persistent link: https://www.econbiz.de/10008403960
Saved in:
6
Functional magnetic resonance imaging in consumer research: A review and application
Reimann, Martin
;
Schilke, Oliver
;
Weber, Bernd
; …
- In:
Psychology & marketing
28
(
2011
)
6
,
pp. 608-638
Persistent link: https://www.econbiz.de/10008995080
Saved in:
7
Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition
Reimann, Martin
;
Schilke, Oliver
;
Thomas, Jacquelyn S.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 188-198
Persistent link: https://www.econbiz.de/10008427700
Saved in:
8
How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships
Reimann, Martin
;
Castaño, Raquel
;
Zaichkowsky, Judith
; …
- In:
Journal of consumer psychology : the official journal …
22
(
2012
)
1
,
pp. 128-143
Persistent link: https://www.econbiz.de/10009838782
Saved in:
9
Distribution Channel Choice of New Entrepreneurial Ventures
Brettel, Malte
;
Engelen, Andreas
;
Müller, Thomas
; …
- In:
Entrepreneurship, theory and practice : ET & P
35
(
2011
)
4
,
pp. 683-709
Persistent link: https://www.econbiz.de/10009177070
Saved in:
10
A cross-level process theory of trust development in interorganizational relationships
Schilke, Oliver
;
Cook, Karen S
- In:
Strategic organization
11
(
2013
)
3
,
pp. 281-303
Persistent link: https://www.econbiz.de/10010162919
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