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The Thai Life Insurance Market...
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Speece, Mark
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Chaisrakeo, Sunanta
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An empirical study of the relationship between absorptive capacity and technology transfer effectiveness
Whangthomkum, Naruemon
;
Igel, Barbara
;
Speece, Mark
- In:
International journal of technology transfer and …
5
(
2006
)
1-2
,
pp. 31-55
Persistent link: https://www.econbiz.de/10006011016
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2
Globalization, Transformation, and Quality of Life: Reflections on ICMD-8 and Participative Marketing and Development
Shultz, Clifford J.
;
Rahtz, Don R.
;
Speece, Mark
- In:
Journal of macromarketing : examining the interactions …
24
(
2004
)
2
,
pp. 168-172
Persistent link: https://www.econbiz.de/10006879360
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3
Book Review
Speece, Mark
- In:
Journal of macromarketing : examining the interactions …
23
(
2003
)
2
,
pp. 115
Persistent link: https://www.econbiz.de/10006884943
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4
Modeling electronic service acceptance of an e-securities trading system
Rotchanakitumnuai, Siriluck
;
Speece, Mark
- In:
Industrial management & data systems
109
(
2009
)
8
,
pp. 1069-1084
Persistent link: https://www.econbiz.de/10008367362
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5
Satisfaction with interpersonal and internet interactions in Thai corporate banking: an exploratory study
Chiarakul, Tanyamai
;
Speece, Mark
;
Igel, Barbara
- In:
International journal of internet and enterprise …
5
(
2007
)
2
,
pp. 91-115
Persistent link: https://www.econbiz.de/10008243840
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6
The importance of packaging attributes: a conjoint analysis approach
Silayoi, Pinya
;
Speece, Mark
- In:
European journal of marketing : EJM
41
(
2007
)
11
,
pp. 1495-1517
Persistent link: https://www.econbiz.de/10007870581
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7
Strategies of Japanese Supermarkets in Hong Kong
Kawahara, Yukiko
;
Speece, Mark
- In:
International journal of retail & distribution management
22
(
1994
)
8
,
pp. 3-12
Persistent link: https://www.econbiz.de/10006491508
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8
ESOMAR AWARDS - Value orientation among Asian middle class consumers - Consumer markets in Asia have often been regarded as constituting two broad segments: Quality oriented buyers...
Speece, Mark
- In:
Marketing and research today : the journal of the …
26
(
1998
)
4
,
pp. 156-165
Persistent link: https://www.econbiz.de/10006391207
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9
Culture, intercultural communication competence, and sales negotiation: a qualitative research approach
Chaisrakeo, Sunanta
;
Speece, Mark
- In:
The journal of business & industrial marketing
19
(
2004
)
4
,
pp. 267-282
Persistent link: https://www.econbiz.de/10007027604
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10
Cultural Impact on the Relationship Among Perceived Service Quality, Brand Name Value, and Customer Loyalty
Malai, Veerapong
;
Speece, Mark
- In:
Journal of international consumer marketing
17
(
2005
)
4
,
pp. 7-40
Persistent link: https://www.econbiz.de/10007096833
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