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Irwin, Julie R.
9
Raghunathan, Rajagopal
8
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4
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3
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3
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2
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2
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2
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Journal of marketing research : JMR
6
Journal of marketing
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
Economic inquiry : journal of the Western Economic Association International
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ECONIS (ZBW)
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Walking the Hedonic Product Treadmill: Default Contrast and Mood-Based Assimilation In judgments of Predicted Happiness with a Target Product
Raghunathan, Rajagopal
;
Irwin, Julie R.
- In:
Journal of consumer research : JCR ; an …
28
(
2001
)
3
,
pp. 355-368
Persistent link: https://www.econbiz.de/10006656190
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2
Perspective: The Emergence of Product Design as a Field of Marketing Inquiry
Luchs, Michael
;
Swan, K. Scott
- In:
The journal of product innovation management : an …
28
(
2011
)
3
,
pp. 327-346
Persistent link: https://www.econbiz.de/10008877202
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3
From the Special Issue Editors: Product Design Research and Practice: Past, Present and Future
Swan, K. Scott
;
Luchs, Michael
- In:
The journal of product innovation management : an …
28
(
2011
)
3
,
pp. 321-327
Persistent link: https://www.econbiz.de/10008877203
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4
Is Happiness Shared Doubled and Sadness Shared Halved? Social Influence on Enjoyment of Hedonic Experiences
Raghunathan, Rajagopal
;
Corfman, Kim
- In:
Journal of marketing research : JMR
43
(
2006
)
3
,
pp. 386-394
Persistent link: https://www.econbiz.de/10007270431
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5
The Unhealthy
Raghunathan, Rajagopal
;
Naylor, Rebecca Walker
;
Hoyer, …
- In:
Journal of marketing
70
(
2006
)
4
,
pp. 170-184
Persistent link: https://www.econbiz.de/10007278444
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6
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
Luchs, Michael G
;
Walker Naylor, Rebecca
;
Irwin, Julie R
; …
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10008453657
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7
Form Versus Function:How the Intensities of Specific Emotions Evoked in Functional Versus Hedonic Trade-Offs Mediate Product Preferences
Chitturi, Ravindra
;
Raghunathan, Rajagopal
;
Mahajan, Vijay
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 702-714
Persistent link: https://www.econbiz.de/10007860731
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8
Delight by Design: The Role of Hedonic Versus Utilitarian Benefits
Chitturi, Ravindra
;
Raghunathan, Rajagopal
;
Mahajan, Vijay
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 48-63
Persistent link: https://www.econbiz.de/10008111206
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9
The Repetition-Break Plot Structure Makes Effective Television Advertisements
Loewenstein, Jeffrey
;
Raghunathan, Rajagopal
;
Heath, Chip
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 105-120
Persistent link: https://www.econbiz.de/10009333742
Saved in:
10
Delight by Design: The Role of Hedonic Versus Utilitarian Benefits
Chitturi, Ravindra
;
Raghunathan, Rajagopal
;
Mahajan, Vijay
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 48-63
Persistent link: https://www.econbiz.de/10008103031
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