The Sustainability Liability : Potential Negative Effects of Ethicality on Product Preference
Year of publication: |
2014
|
---|---|
Authors: | Luchs, Michael |
Other Persons: | Reczek, Rebecca Walker (contributor) ; Irwin, Julie R. (contributor) ; Raghunathan, Rajagopal (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Markenführung | Brand management | Öko-Marketing | Green marketing |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 12, 2010 erstellt Volltext nicht verfügbar |
Classification: | D80 - Information and Uncertainty. General ; D81 - Criteria for Decision-Making under Risk and Uncertainty ; D84 - Expectations; Speculations ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Leveraging green brand equity for organic food brands : the multifaceted role of green satisfaction
Dangaiso, Phillip, (2024)
-
Jurconi, Alexandru, (2022)
-
A conceptual model of consumer intention to continue buying eco-labeled products
Perju-Mitran, Alexandra, (2022)
- More ...
-
The sustainability liability : potential negative effects of ethicality on product preference
Luchs, Michael G., (2010)
-
Raghunathan, Rajagopal, (2007)
-
Raghunathan, Rajagopal, (2009)
- More ...