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Media Multiplexing Behavior: Implications for Targeting and Media Planning
Lin, Chen; Venkataraman, Sriram; Jap, Sandy D. - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 310-324
Persistent link: https://www.econbiz.de/10010095562
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The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space
Stremersch, Stefan; Landsman, Vardit; Venkataraman, Sriram - In: Marketing science : the marketing journal of the … 32 (2013) 1, pp. 89-110
Persistent link: https://www.econbiz.de/10010071035
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The Debate on Influencing Doctors' Decisions: Are Drug Characteristics the Missing Link?
Venkataraman, Sriram; Stremersch, Stefan - In: Management science : journal of the Institute for … 53 (2007) 11, pp. 1688-1701
Persistent link: https://www.econbiz.de/10007879818
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The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets
Chintagunta, Pradeep K.; Gopinath, Shyam; Venkataraman, … - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 944-958
Persistent link: https://www.econbiz.de/10008708345
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Economics of the Automobile Sector - Is an Automaker's Road to Bankruptcy Paved with Customers' Beliefs?
Hortaçsu, Ali; Matvos, Gregor; Shin, Chaehee; … - In: The American economic review 101 (2011) 3, pp. 93-98
Persistent link: https://www.econbiz.de/10009163062
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ARE CONSUMERS AFFECTED BY DURABLE GOODS MAKERS' FINANCIAL DISTRESS? THE CASE OF AUTO MANUFACTURERS
Hortaçsu, Ali; Matvos, Gregor; Syverson, Chad; … - 2010
Persistent link: https://www.econbiz.de/10008445581
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An Exploratory Study of the Introduction of Online Reverse Auctions
Jap, Sandy D. - In: Journal of marketing 67 (2003) 3, pp. 96-107
Persistent link: https://www.econbiz.de/10005933874
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Consistency Judgments, Embeddedness, and Relationship Outcomes in Interorganizational Networks
Sa Vinhas, Alberto; Heide, Jan B.; Jap, Sandy D. - In: Management science : journal of the Institute for … 58 (2012) 5, pp. 996-1012
Persistent link: https://www.econbiz.de/10009973260
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"Pie Sharing" in Complex Collaboration Contexts
Jap, Sandy D. - In: Journal of marketing research : JMR 38 (2001) 1, pp. 86-99
Persistent link: https://www.econbiz.de/10006659706
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Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment
Jap, Sandy D.; Ganesan, Shankar - In: Journal of marketing research : JMR 37 (2000) 2, pp. 227-245
Persistent link: https://www.econbiz.de/10006662704