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A Conjoint Approach for Consumer- and Firm-Level Brand Valuation
Ferjani, Madiha; Jedidi, Kamel; Jagpal, Sharan - In: Journal of marketing research : JMR 46 (2009) 6, pp. 846-863
Persistent link: https://www.econbiz.de/10008340002
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A Multibrand Concept-Testing Methodology for New Product Strategy
Jagpal, Sharan; Jedidi, Kamel; Jamil, M. - In: The journal of product innovation management : an … 24 (2007) 1, pp. 34-51
Persistent link: https://www.econbiz.de/10007391616
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Assessing long-term promotional influences on market structure
Mela, Carl F.; Gupta, Sunil; Jedidi, Kamel - In: International journal of research in marketing : IJRM ; … 15 (1998) 2, pp. 89-108
Persistent link: https://www.econbiz.de/10006200315
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A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns
Helsen, Kristiaan; Jedidi, Kamel; DeSarbo, Wayne S. - In: Journal of marketing 57 (1993) 4, pp. 60-71
Persistent link: https://www.econbiz.de/10006008189
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Augmenting Conjoint Analysis to Estimate Consumer Reservation Price
Jedidi, Kamel; Zhang, Z.John - In: Management science : journal of the Institute for … 48 (2002) 10, pp. 1350
Persistent link: https://www.econbiz.de/10006086116
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Measuring Heterogeneous Reservation Prices for Product Bundles - This paper develops a new methodology for measuring the joint distribution of reservation prices for products and b...
Jedidi, Kamel; Jagpal, Sharan; Manchanda, Puneet - In: Marketing science : the marketing journal of the … 22 (2003) 1, pp. 107-130
Persistent link: https://www.econbiz.de/10006889613
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A Hierarchical Bayesian Methodology for Treating Heterogeneity in Structural Equation Models - We develop a framework for modeling multiple sources of mean and covariance heterogen...
Ansari, Asim; Jedidi, Kamel; Jagpal, Sharan - In: Marketing science : the marketing journal of the … 19 (2000) 4, pp. 328-347
Persistent link: https://www.econbiz.de/10006904287
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Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers
Jedidi, Kamel; Kohli, Rajeev - In: Journal of marketing research : JMR 42 (2005) 4, pp. 483-494
Persistent link: https://www.econbiz.de/10006642897
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The Long-Term Impact of Promotions on Consumer Stockpiling Behavior
Mela, Carl F.; Jedidi, Kamel; Bowman, Douglas - In: Journal of marketing research : JMR 35 (1998) 2, pp. 250-262
Persistent link: https://www.econbiz.de/10006670693
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A Varying-Parameter Averaging Model of On-Line Brand Evaluations
Venkataramani Johar, Gita; Jedidi, Kamel; Jacoby, Jacob - In: Journal of consumer research : JCR ; an … 24 (1997) 2, pp. 232
Persistent link: https://www.econbiz.de/10006673235