//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Managing Brand Strength in a B...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
43
USA
13
Markenpolitik
6
Beziehungsmarketing
5
Markenartikel
5
Mode
4
Trend
4
Welt
4
Bekleidung
3
Internationales Marketing
3
Jugendliche
3
Marketing
3
Marktforschung
3
Produktimage
3
Umweltbewusstsein
3
Altersgruppe
2
Deutschland
2
Einzelhandel
2
Entscheidung
2
Frauen
2
Nachhaltigkeit
2
Online-Handel
2
Patienten
2
Unternehmenserfolg
2
Unternehmensgründung
2
Werbewirkung
2
Wirtschaftspsychologie
2
Öko-Produkt
2
2011
1
AHP-Verfahren
1
Bank
1
Bankgeschäft
1
E-Business
1
E-Health
1
Entrepreneurship-Ansatz
1
Entscheidungsbaum
1
Ethik
1
Export
1
Familienökonomik
1
Fernsehgerät
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
27
Journal
20
Language
All
English
46
German
1
Author
All
Baghi, Ilaria
1
Bahng, Youngjin
1
Banerjee, Asok Kumar
1
Bauer, Florian Andreas
1
Bello, Roberto
1
Bernard, John C.
1
Carroll, Kate
1
Carroll, Kathryn A.
1
Choo, Ho Jung
1
Chreim, Samia
1
Codeluppi, Vanni
1
Coe, Julie
1
Datta, Saroj Kumar
1
Deshpande, Sameer
1
Evashkevich, Terry Ross
1
Gabrielli, Veronica
1
Gimmon, Eli
1
Giroux, Marilyn
1
Grotts, Allie S.
1
Hajiheydari, Nastaran
1
Hashemi, Novin
1
Hsieh, Ming-yuan
1
Hustvedt, Gwendolyn
1
Hünerberg, Reinhard
1
Johnson, Tricia Widner
1
KIncade, Doris H.
1
Kim, Hyunsook
1
Luca, Alina
1
Mackelaitė, Aistė
1
Matysiewicz, Justyna
1
Matzler, Kurt
1
McCollough, John
1
Miller, Karen
1
Mir, Imran Anwar
1
Moore, Marguerite
1
Mosier, Jon
1
Nishimura, Kazuhiko
1
Noh, Mijeong
1
Pikturnienė, Indrė
1
Pons, Frank
1
more ...
less ...
Institution
All
Markenverband
1
Market Research Society
1
Published in...
All
Journal of fashion marketing and management
9
International journal of pharmaceutical and healthcare marketing : IJPHM
3
EuroMed journal of business
2
International journal of business and globalisation : IJBG
2
International journal of electronic customer relationship management : IJECRM
2
Folia oeconomica Stetinensia : FOS
1
International journal of economic issues : IJEI
1
International journal of entrepreneurship and small business
1
Journal of business economics and management
1
Journal of economic structures : JES; the official journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)
1
Journal of social entrepreneurship
1
Organizations and markets in emerging economies
1
Problems and perspectives in management : PPM
1
Theoretical and applied economics : GAER review
1
more ...
less ...
Source
All
OLC EcoSci
ECONIS (ZBW)
107,071
USB Cologne (EcoSocSci)
2,671
RePEc
1,014
EconStor
745
BASE
156
USB Cologne (business full texts)
27
Other ZBW resources
20
ArchiDok
8
more ...
less ...
Showing
1
-
10
of
47
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10010160210
Saved in:
2
Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10010160208
Saved in:
3
Integrating
brand
and marketing perspectives in M&A
Bauer, Florian Andreas
;
Matzler, Kurt
;
Wille, Claudia
- In:
Problems and perspectives in management : PPM
10
(
2012
)
4
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010146941
Saved in:
4
Markenartikel
: das Magazin für Markenführung
Markenverband
-
Hamburg : New-Business-Verl
;
anfangs: Berlin : Merkur
;
…
-
1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …
Persistent link: https://www.econbiz.de/10008380468
Saved in:
5
The journal of
brand
management : an international journal
Basingstoke : Palgrave Macmillan
;
2002-2006,2: London : …
-
Nachgewiesen 10.2002 -
Persistent link: https://www.econbiz.de/10008932821
Saved in:
6
Attitude formation towards local and international ecological face and body care brands among Lithuanian female consumers
Pikturnienė, Indrė
;
Mackelaitė, Aistė
- In:
Organizations and markets in emerging economies
4
(
2013
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10010148152
Saved in:
7
The customers borrowing behavior during the financial crisis
Luca, Alina
- In:
Theoretical and applied economics : GAER review
20
(
2013
)
5
,
pp. 115-124
Persistent link: https://www.econbiz.de/10010148331
Saved in:
8
E-commerce customer's preference implicit identification
Zdziebko, Tomasz
- In:
Folia oeconomica Stetinensia : FOS
11
(
2012
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10010148367
Saved in:
9
Traditional jamu versus industrial jamu : perceptions and beliefs of consumers in the city of Yogyakarta ; what future for traditional herbal medicine in urban Indonesia?
Torri, Maria Costanza
- In:
International journal of entrepreneurship and small business
19
(
2013
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010159624
Saved in:
10
The motivational drivers of fast fashion avoidance
Kim, Hyunsook
;
Choo, Ho Jung
;
Yoon, Namhee
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 243-260
Persistent link: https://www.econbiz.de/10010159661
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->