Managing Brand Strength in a Brand Portfolio : A Conceptual Analysis
Year of publication: |
[2021]
|
---|---|
Authors: | Sarkar, Juhi Gahlot |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (9 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Administrative and Business Studies JABS 2019, 5(4): 219-227 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2019 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Understanding effective factors affecting brand equity
Bhumiphat Gilitwala, (2022)
-
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K., (2016)
-
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K., (2015)
- More ...
-
Building the holy brand: Towards a theoretical model of brand religiosity
Wang, Cheng Lu, (2018)
-
Hallowed be thy brand : measuring perceived brand sacredness
Wang, Cheng Lu, (2019)
-
S., Sreejesh, (2019)
- More ...