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The Siren Song of the Subtle C...
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Pieters, Rik
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van Horen, Femke
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Van Horen, Femke
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of marketing research : JMR
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OLC EcoSci
ECONIS (ZBW)
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Consumer evaluation of copycat brands: The effect of imitation type
van Horen, Femke
;
Pieters, Rik
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 246-256
Persistent link: https://www.econbiz.de/10010000266
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Preference reversal for copycat brands: Uncertainty makes imitation feel good
Van Horen, Femke
;
Pieters, Rik
- In:
Journal of economic psychology : research in economic …
37
(
2013
),
pp. 54-64
Persistent link: https://www.econbiz.de/10010140126
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3
When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation
van Horen, Femke
;
Pieters, Rik
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 83-92
Persistent link: https://www.econbiz.de/10009830385
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