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Konsumentenverhalten
43
USA
13
Markenpolitik
6
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5
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4
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Baghi, Ilaria
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1
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Journal of fashion marketing and management
9
International journal of pharmaceutical and healthcare marketing : IJPHM
3
EuroMed journal of business
2
International journal of business and globalisation : IJBG
2
International journal of electronic customer relationship management : IJECRM
2
Folia oeconomica Stetinensia : FOS
1
International journal of economic issues : IJEI
1
International journal of entrepreneurship and small business
1
Journal of business economics and management
1
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Journal of social entrepreneurship
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Organizations and markets in emerging economies
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How
brand
awareness affects online purchase intention : considering the role of perceived risk
Hashemi, Novin
;
Hajiheydari, Nastaran
- In:
International journal of electronic customer …
6
(
2012
)
3/4
,
pp. 274-291
Persistent link: https://www.econbiz.de/10010184744
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2
An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10010160210
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3
Markenartikel
: das Magazin für Markenführung
Markenverband
-
Hamburg : New-Business-Verl
;
anfangs: Berlin : Merkur
;
…
-
1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …
Persistent link: https://www.econbiz.de/10008380468
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4
Integrating
brand
and marketing perspectives in M&A
Bauer, Florian Andreas
;
Matzler, Kurt
;
Wille, Claudia
- In:
Problems and perspectives in management : PPM
10
(
2012
)
4
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010146941
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5
Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10010160208
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6
The journal of
brand
management : an international journal
Basingstoke : Palgrave Macmillan
;
2002-2006,2: London : …
-
Nachgewiesen 10.2002 -
Persistent link: https://www.econbiz.de/10008932821
Saved in:
7
Journal of retailing and consumer services
London [u.a.] : Elsevier
;
anfangs: London : …
-
1.1994 -
Persistent link: https://www.econbiz.de/10008374994
Saved in:
8
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
Dordrecht : Springer
;
1983-1987: Dordrecht [u.a.] : Reidel
;
…
-
6.1983 -
Persistent link: https://www.econbiz.de/10008376297
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9
Young consumers : insight and ideas for responsible marketers
Bingley : Emerald
;
anfangs: Henley-on-Thames : Center
-
Nachgewiesen 6.2004/05 -
Persistent link: https://www.econbiz.de/10008276019
Saved in:
10
Family and consumer sciences research journal
Hoboken, NJ : Wiley-Blackwell
;
-2009: Thousand Oaks, …
-
23.1994/95 -
Persistent link: https://www.econbiz.de/10008276087
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