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Trends and Indications in International Business
Czinkota, Michael R.; Ronkainen, Ilkka A. - In: Management international review : mir ; journal of … 49 (2009) 2, pp. 249
Persistent link: https://www.econbiz.de/10008255761
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Market research for your export operations: Part I - Using secondary sources of research
Czinkota, Michael R.; Ronkainen, Ilkka A. - In: International trade forum : the magazine of the … 30 (1994) 3, pp. 22-38
Persistent link: https://www.econbiz.de/10007564232
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Global Marketing - Have Lunch or Be Lunch
Czinkota, Michael R.; Ronkainen, Ilkka A. - In: Marketing management : a quarterly business management … 12 (2003) 2, pp. 48-50
Persistent link: https://www.econbiz.de/10007233238
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A forecast of globalization, international business and trade: report from a Delphi study
Czinkota, Michael R.; Ronkainen, Ilkka A. - In: Journal of world business : JWB 40 (2005) 2, pp. 111-123
Persistent link: https://www.econbiz.de/10005881203
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International Business and Trade in the Next Decade: Report from a Delphi Study
Czinkota, Michael R.; Ronkainen, Ilkka A. - In: Journal of international business studies : JIBS ; a … 28 (1997) 4, pp. 827-844
Persistent link: https://www.econbiz.de/10005903587
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Negative Country-of-Origin Effects: The Case of the New Russia
Johansson, Johny K.; Ronkainen, Ilkka A.; Czinkota, … - In: Journal of international business studies : JIBS ; a … 25 (1994) 1, pp. 157-176
Persistent link: https://www.econbiz.de/10005913287
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Introduction: The Transition from Plan to Market: Ten Years Later
Czinkota, Michael R.; Ronkainen, Ilkka A. - In: Thunderbird international business review 41 (1999) 1, pp. 3-6
Persistent link: https://www.econbiz.de/10005971070
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Market research for your export operations: Part II - conducting primary market research
Czinkota, Michael R.; Ronkainen, Ilkka A. - In: International trade forum : the magazine of the … 31 (1995) 1, pp. 16-21
Persistent link: https://www.econbiz.de/10007416261
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Spanning the Globe - Win over the anti-globals with the soft power dimensions of your global brand.
Dimofte, Claudia V.; Johansson, Johny K.; Ronkainen, … - In: Marketing management : a quarterly business management … 17 (2008) 5, pp. 40-43
Persistent link: https://www.econbiz.de/10008110747
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Implementing global marketing strategy: An interview with Whirlpool Corporation
Ronkainen, Ilkka A.; Menezes, Ivan - In: International marketing review 13 (1996) 3, pp. 56
Persistent link: https://www.econbiz.de/10006327226