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Global Marketing - The Brand Challenge
Johansson, Johny K.; Ronkainen, Ilkka A. - In: Marketing management : a quarterly business management … 13 (2004) 2, pp. 54-55
Persistent link: https://www.econbiz.de/10007230509
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Cognitive and Affective Reactions of U.S. Consumers to Global Brands
Dimofte, Claudiu V.; Johansson, Johny K.; Ronkainen, … - In: Journal of international marketing 16 (2008) 4, pp. 113-135
Persistent link: https://www.econbiz.de/10008141637
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Corporate branding and transformational leadership in turbulent times
Kaufmann, Hans Ruediger; Vrontis, Demetris; Czinkota, … - In: The journal of product & brand management 21 (2012) 3, pp. 192-205
Persistent link: https://www.econbiz.de/10009974285
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Global - Curative International Marketing - It's time to accept responsibility for the errors of the past
Czinkota, Michael - In: Marketing management : a quarterly business management … 21 (2012) 2, pp. 12-15
Persistent link: https://www.econbiz.de/10009991421
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Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation
Melewar, T.C.; Gupta, Suraksha; Czinkota, Michael - In: Journal of world business : JWB 48 (2013) 3, pp. 285-286
Persistent link: https://www.econbiz.de/10010133815
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Embedding knowledge and value of a brand into sustainability for differentiation
Gupta, Suraksha; Czinkota, Michael; Melewar, T.C. - In: Journal of world business : JWB 48 (2013) 3, pp. 287-296
Persistent link: https://www.econbiz.de/10010133816
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Global - A Moral Dilemma - Understand the challenges of sourcing from the international market
Czinkota, Michael; Skuba, Charles - In: Marketing management : a quarterly business management … 21 (2012) 3, pp. 14-16
Persistent link: https://www.econbiz.de/10010043883
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Global - Rationale for Export - Export awareness helps determine the need for export assistance
Czinkota, Michael - In: Marketing management : a quarterly business management … 21 (2012) 1, pp. 14-18
Persistent link: https://www.econbiz.de/10009960826
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Global - The Two Faces of International Marketing - Effective marketing and ethical practices must exist together
Czinkota, Michael; Skuba, Charles - In: Marketing management : a quarterly business management … 20 (2011) 4, pp. 14-16
Persistent link: https://www.econbiz.de/10009816242
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International information cross-fertilization in marketing: An empirical assessment
Czinkota, Michael R. - In: European journal of marketing : EJM 34 (2000) 11-12, pp. 1305-1314
Persistent link: https://www.econbiz.de/10006092225