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Markenartikel : das Magazin für Markenführung

Markenverband - Hamburg : New-Business-Verl; anfangs: Berlin : Merkur; … - 1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …

Persistent link: https://www.econbiz.de/10008380468

Integrating brand and marketing perspectives in M&A

Bauer, Florian Andreas; Matzler, Kurt; Wille, Claudia - In: Problems and perspectives in management : PPM 10 (2012) 4, pp. 57-70

Persistent link: https://www.econbiz.de/10010146941

Conceptualisation of branding : strategy based on the Indian pharma sector

Sanyal, Shamindra Nath; Datta, Saroj Kumar; Banerjee, … - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 175-198

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The journal of brand management : an international journal

Basingstoke : Palgrave Macmillan; 2002-2006,2: London : … - Nachgewiesen 10.2002 -

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An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework

Deshpande, Sameer; Chreim, Samia; Bello, Roberto; … - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 142-159

Persistent link: https://www.econbiz.de/10010160210

The journal of product & brand management

Bradford : Emerald; anfangs: Bradford : MCB Univ. Press - Nachgewiesen 2.1993 -

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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung

Deutsche Werbewissenschaftliche Gesellschaft; … - Hamburg : New-Business-Verl; 2002,4-2006: Wien : …; … - 44.1999 - 53.2008,1 = F. 182-217; 54.2008,2-4 = F. 218; …

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Customer-based brand equity for a tourism destination (CBBETD) : the specific case of Bandung City, Indonesia

Yuwo, Hartano; Ford, John B.; Purwanegara, Mustika Sufiati - In: Organizations and markets in emerging economies 4 (2013) 1, pp. 8-22

Persistent link: https://www.econbiz.de/10010148153

Temporary retail in fashion system : an explorative study

Pomodoro, Sabrina - In: Journal of fashion marketing and management 17 (2013) 3, pp. 341-352

Persistent link: https://www.econbiz.de/10010184338

Validation of a conscientious corporate brand framework : a Turkish study

Bas, Turker; Aydinlik, Arzu Ulgen; Svensson, Göran; … - In: International journal of business and globalisation : IJBG 10 (2013) 2, pp. 173-184

Persistent link: https://www.econbiz.de/10010184598