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Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn; Pons, Frank; Richelieu, André - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10010184621
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Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra; Hünerberg, Reinhard - In: International journal of business and globalisation : IJBG 10 (2013) 4, pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
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"Flying High, Landing Soft" : an innovative entrepreneurial curriculum for Chinese SMEs going abroad
Chen, Ye-sho; Watson, Edward; Cornacchione, Edgard; … - In: Journal of Chinese entrepreneurship 5 (2013) 2, pp. 122-143
Persistent link: https://www.econbiz.de/10010160059
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Managing and modelling the combination of resources and global brands in international sporting events
Maltese, Lionel; Veran, Lucien - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 19-44
Persistent link: https://www.econbiz.de/10010184620
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Scanning the macro-environment for liquid biofuels : a comparative analysis from public policies in Brazil, United States and Germany
Talamini, Edson; Wubben, Emiel F. M.; Padula, Antônio … - In: Journal of strategy and management 6 (2013) 1, pp. 40-60
Persistent link: https://www.econbiz.de/10010160082
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International journal of logistics economics and globalisation
Genève : Inderscience Enterprises - 1.2007 -
Persistent link: https://www.econbiz.de/10008275976
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Information management and knowledge sharing in supply chains operating in Brazil
Maçada, Antônio Carlos Gastaud; Costa, Jaciane Cristina; … - In: International journal of automotive technology and … 13 (2013) 1, pp. 18-35
Persistent link: https://www.econbiz.de/10010146261
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The globalization of the Australian textile, clothing, footwear and motor vehicle industries : results in line with other western market economies
Sweidan, Osama D. - In: Global economy journal : GEJ 13 (2013) 1, pp. 129-150
Persistent link: https://www.econbiz.de/10010147766
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Racing to the top? : catch-up strategies of Chinese and Indian independent car manufacturers
Bruche, Gert; Wäldchen, Daniel - In: International journal of automotive technology and … 13 (2013) 1, pp. 36-54
Persistent link: https://www.econbiz.de/10010146260
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Integrating brand and marketing perspectives in M&A
Bauer, Florian Andreas; Matzler, Kurt; Wille, Claudia - In: Problems and perspectives in management : PPM 10 (2012) 4, pp. 57-70
Persistent link: https://www.econbiz.de/10010146941