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Branding in the post-internet era
Christodoulides, George - In: Marketing theory 9 (2009) 1, pp. 141-144
Persistent link: https://www.econbiz.de/10009870697
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Is VHB-JOURQUAL2 a good measure of scientific quality? : assessing the validity of the major business journal ranking in German-speaking countries
Eisend, Martin - In: Business research : BuR ; official open access journal … 4 (2011) 2, pp. 241-274
Persistent link: https://www.econbiz.de/10009959007
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A typology of internet users based on comparative affective states: evidence from eight countries
Christodoulides, George; Michaelidou, Nina; Siamagka, … - In: European journal of marketing : EJM 47 (2013) 1, pp. 153-173
Persistent link: https://www.econbiz.de/10010071300
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Memo to Marketers: Quantitative Evidence for Change — How User-Generated Content Really Affects Brands
Christodoulides, George; Jevons, Colin; Bonhomme, Jennifer - In: Journal of advertising research 52 (2012) 1, pp. 53-65
Persistent link: https://www.econbiz.de/10009962924
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A taxonomy of measures for consumer-based brand equity: drawing on the views of managers in Europe
Veloutsou, Cleopatra; Christodoulides, George; … - In: The journal of product & brand management 22 (2013) 3, pp. 238-248
Persistent link: https://www.econbiz.de/10010138850
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Cross-national differences in e-WOM influence
Christodoulides, George; Michaelidou, Nina; Argyriou, … - In: European journal of marketing : EJM 46 (2012) 11, pp. 1689-1708
Persistent link: https://www.econbiz.de/10010041702
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Next-Generation Mobile Marketing: How Young Consumers React to Bluetooth-Enabled Advertising
Leek, Sheena; Christodoulides, George - In: Journal of advertising research 49 (2009) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10008241771
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Introduction: Special issue on advances in brand management
de Chernatony, Leslie; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 62 (2009) 3, pp. 289-290
Persistent link: https://www.econbiz.de/10008172976
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Developing a Brand Performance Measure for Financial Services Brands
Chernatony, Leslie de; Harris, Fiona J.; … - In: The service industries journal 24 (2004) 2, pp. 15-33
Persistent link: https://www.econbiz.de/10006246674
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Shopping motives as antecedents of e-satisfaction and e-loyalty
Christodoulides, George; Michaelidou, Nina - In: Journal of marketing management : MM 27 (2011) 1, pp. 181-198
Persistent link: https://www.econbiz.de/10008786263