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Regulatory Oversight or Lack of Foresight? Implications for Product Recall Policies and Procedures
Eagle, Lynne; Rose, Lawrence C.; Kitchen, Philip J.; … - In: Journal of consumer policy : consumer issues in law, … 28 (2005) 4, pp. 433-460
Persistent link: https://www.econbiz.de/10006749758
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Insights into interpreting integrated marketing communications: A two-nation qualitative comparison
Eagle, Lynne; Kitchen, Philip J.; Bulmer, Sandy - In: European journal of marketing : EJM 41 (2007) 7-8, pp. 956
Persistent link: https://www.econbiz.de/10007763284
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Visual Rhetoric and Global Advertising Imagery
Bulmer, Sandy; Buchanan-Oliver, Margo - In: Journal of marketing communications 12 (2006) 1, pp. 49-62
Persistent link: https://www.econbiz.de/10008115831
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Advertising across Cultures: Interpretations of Visually Complex Advertising
Bulmer, Sandy; Buchanan-Oliver, Margo - In: Journal of current issues and research in advertising : … 28 (2006) 1, pp. 57-72
Persistent link: https://www.econbiz.de/10008126890
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Integrated strategic partnerships between business and not-for-profit organisations: A case study from New Zealand
Palakshappa, Nitha; Bulmer, Sandy; Eweje, Gabriel; … - In: Journal of marketing communications 16 (2010) 4, pp. 255-269
Persistent link: https://www.econbiz.de/10008442923