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The Application of Brand Perso...
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Alden, Dana L.
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Polyorat, Kawpong
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Journal of advertising : official publication of the American Academy of Advertising
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Psychology & marketing
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Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement
Polyorat, Kawpong
;
Alden, Dana L.
;
Kim, Eugene S.
- In:
Psychology & marketing
24
(
2007
)
6
,
pp. 539-554
Persistent link: https://www.econbiz.de/10007730216
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SELF-CONSTRUAL AND NEED-FOR-COGNITION EFFECTS ON BRAND ATTITUDES AND PURCHASE INTENTIONS IN RESPONSE TO COMPARATIVE ADVERTISING IN THAILAND AND THE UNITED STATES
Polyorat, Kawpong
;
Alden, Dana L.
;
Alden, Dana L.
- In:
Journal of advertising : official publication of the …
34
(
2005
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10008116840
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