The Application of Brand Personality Concept to the City Context in Thailand
Year of publication: |
2018
|
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Authors: | Amatyakul (อมาตยกุล), Sarun (ศรัณย์) ; Polyorat, Kawpong |
Publisher: |
[S.l.] : SSRN |
Subject: | Thailand | Stadtmarketing | City marketing | Markenimage | Brand image |
Extent: | 1 Online-Ressource (11 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Administrative and Business Studies, 4(2),54-64 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 19, 2018 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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