Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
When Co-Creation Backfires : T...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
43
USA
14
Beziehungsmarketing
7
Werbung
7
Marketing
6
Werbewirkung
6
Online-Marketing
5
Welt
5
Mode
4
Trend
4
Bekleidung
3
E-Business
3
Einzelhandel
3
Internationales Marketing
3
Jugendliche
3
Kundenintegration
3
Markenpolitik
3
Marktforschung
3
Produktimage
3
Umweltbewusstsein
3
Altersgruppe
2
Deutschland
2
Entscheidung
2
Frauen
2
Italien
2
Nachhaltigkeit
2
Online-Handel
2
Patienten
2
Social Web
2
Unternehmensgründung
2
Werbeplanung
2
Werbewirtschaft
2
Wirtschaftspsychologie
2
Öko-Produkt
2
2011
1
AHP-Verfahren
1
Bank
1
Bankgeschäft
1
Betriebliche Wertschöpfung
1
Betriebswirtschaftslehre
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
29
Journal
29
Type of publication (narrower categories)
All
Fachzeitung
1
Graue Literatur
1
Magazin
1
Non-commercial literature
1
Zeitung
1
Language
All
English
55
German
3
Author
All
Alonso, Abel Duarte
1
Baghi, Ilaria
1
Bahng, Youngjin
1
Bello, Roberto
1
Bernard, John C.
1
Bressan, Alessandro
1
Carroll, Kate
1
Carroll, Kathryn A.
1
Choo, Ho Jung
1
Choo, Zhi Min
1
Chreim, Samia
1
Codeluppi, Vanni
1
Coe, Julie
1
Dave, Dinesh S.
1
Deshpande, Sameer
1
Edvardsson, Bo
1
Evashkevich, Terry Ross
1
Firth, Robert
1
Formby, Sam K.
1
Gabrielli, Veronica
1
Gimmon, Eli
1
Giroux, Marilyn
1
Grotts, Allie S.
1
Hajiheydari, Nastaran
1
Hashemi, Novin
1
Hsieh, Ming-yuan
1
Hustvedt, Gwendolyn
1
Hünerberg, Reinhard
1
Johnson, Tricia Widner
1
KIncade, Doris H.
1
Kim, Hyunsook
1
Krajsic, Vlad
1
Luca, Alina
1
Mackelaitė, Aistė
1
Matysiewicz, Justyna
1
McCollough, John
1
Miller, Karen
1
Mir, Imran Anwar
1
Moore, Marguerite
1
Mosier, Jon
1
more ...
less ...
Institution
All
American Academy of Advertising
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Market Research Society
1
Österreichische Werbewissenschaftliche Gesellschaft
1
Published in...
All
Journal of fashion marketing and management
9
EuroMed journal of business
2
International journal of business and globalisation : IJBG
2
International journal of electronic customer relationship management : IJECRM
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of quality and service sciences
2
Folia oeconomica Stetinensia : FOS
1
International journal of economic issues : IJEI
1
International journal of entrepreneurship and small business
1
International journal of productivity and quality management : IJPQM
1
Journal of business economics and management
1
Journal of economic structures : JES; the official journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)
1
Journal of social entrepreneurship
1
Organizations and markets in emerging economies
1
Theoretical and applied economics : GAER review
1
Tourism planning & development
1
more ...
less ...
Source
All
OLC EcoSci
ECONIS (ZBW)
103,206
Other ZBW resources
3,854
USB Cologne (EcoSocSci)
2,806
RePEc
1,522
EconStor
842
BASE
192
USB Cologne (business full texts)
32
ArchiDok
9
more ...
less ...
Showing
1
-
10
of
58
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Journal of current issues and research in
advertising
: JCIRA
Philadelphia, Pa : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10008276111
Saved in:
2
International journal of
advertising
: the quarterly review of marketing communications
Henley-on-Thames [u.a.] : World Advertising Research Center
;
…
-
2.1983 -
Persistent link: https://www.econbiz.de/10008276210
Saved in:
3
Journal of
advertising
research
New York, NY : Foundation
-
1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10008276268
Saved in:
4
Journal of promotion management : JPM
Binghamton, NY : Haworth Press
-
1.1991/93 -
Persistent link: https://www.econbiz.de/10008932844
Saved in:
5
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
Saved in:
6
Journal of targeting, measurement and analysis for marketing
Basingstoke : Palgrave Macmillan
;
1992/93-2004/05: …
-
1.1992/93 -
Persistent link: https://www.econbiz.de/10008932881
Saved in:
7
Internal marketing for Six Sigma success : a conceptual framework
Formby, Sam K.
;
Dave, Dinesh S.
- In:
International journal of productivity and quality …
12
(
2013
)
1
,
pp. 77-93
Persistent link: https://www.econbiz.de/10010146212
Saved in:
8
Why is service-dominant logic based service system better?
Edvardsson, Bo
;
Ng, Gloria
;
Choo, Zhi Min
;
Firth, Robert
- In:
International journal of quality and service sciences
5
(
2013
)
2
,
pp. 171-190
Persistent link: https://www.econbiz.de/10010160047
Saved in:
9
Role configurations in the service provision process : empirical insights into co-creation of value
Siltaloppi, Jaakko
;
Nenonen, Suvi
- In:
International journal of quality and service sciences
5
(
2013
)
2
,
pp. 155-170
Persistent link: https://www.econbiz.de/10010160048
Saved in:
10
Transfer, Werbeforschung & Praxis : Zeitschrift für
Werbung
, Kommunikation und Markenführung
Deutsche Werbewissenschaftliche Gesellschaft
;
…
-
Hamburg : New-Business-Verl
;
2002,4-2006: Wien : …
;
…
-
44.1999 - 53.2008,1 = F. 182-217; 54.2008,2-4 = F. 218; …
Persistent link: https://www.econbiz.de/10008382515
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
