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Konsumentenverhalten
43
USA
13
Marketingtheorie
9
Marketing
8
Beziehungsmarketing
5
Marktforschung
4
Mode
4
Trend
4
Welt
4
Bekleidung
3
Internationales Marketing
3
Jugendliche
3
Marketingpolitik
3
Produktimage
3
Umweltbewusstsein
3
Altersgruppe
2
Einzelhandel
2
Entscheidung
2
Frauen
2
Markenpolitik
2
Nachhaltigkeit
2
Online-Handel
2
Patienten
2
Theorie
2
Unternehmensgründung
2
Werbewirkung
2
Wirtschaftspsychologie
2
Öko-Produkt
2
2011
1
AHP-Verfahren
1
Bank
1
Bankgeschäft
1
Deutschland
1
Dogmengeschichte
1
E-Business
1
E-Health
1
Entrepreneurship-Ansatz
1
Entscheidungsbaum
1
Ethik
1
Export
1
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1
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Journal
27
Article
25
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Graue Literatur
1
Non-commercial literature
1
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English
49
German
2
French
1
Author
All
Baghi, Ilaria
1
Bahng, Youngjin
1
Bello, Roberto
1
Bernard, John C.
1
Carroll, Kate
1
Carroll, Kathryn A.
1
Choo, Ho Jung
1
Chreim, Samia
1
Codeluppi, Vanni
1
Coe, Julie
1
Deshpande, Sameer
1
Evashkevich, Terry Ross
1
Gabrielli, Veronica
1
Gimmon, Eli
1
Giroux, Marilyn
1
Grotts, Allie S.
1
Hajiheydari, Nastaran
1
Hashemi, Novin
1
Hsieh, Ming-yuan
1
Hustvedt, Gwendolyn
1
Hünerberg, Reinhard
1
Johnson, Tricia Widner
1
KIncade, Doris H.
1
Kim, Hyunsook
1
Luca, Alina
1
Mackelaitė, Aistė
1
Matysiewicz, Justyna
1
McCollough, John
1
Miller, Karen
1
Mir, Imran Anwar
1
Moore, Marguerite
1
Mosier, Jon
1
Nishimura, Kazuhiko
1
Noh, Mijeong
1
Pikturnienė, Indrė
1
Pons, Frank
1
Qian, Fang
1
Richelieu, André
1
Ringeisen, Petra
1
Runyan, Rodney C.
1
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Association of Marketing Theory and Practice
1
Institut für Marketing und Handel, Sankt Gallen
1
Institute for Operations Research and the Management Sciences
1
Market Research Society
1
Marketing Science Institute, Cambridge, Mass.
1
Universität Sankt Gallen
1
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Journal of fashion marketing and management
9
EuroMed journal of business
2
International journal of business and globalisation : IJBG
2
International journal of electronic customer relationship management : IJECRM
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Folia oeconomica Stetinensia : FOS
1
International journal of economic issues : IJEI
1
International journal of entrepreneurship and small business
1
Journal of business economics and management
1
Journal of economic structures : JES; the official journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)
1
Journal of social entrepreneurship
1
Organizations and markets in emerging economies
1
Theoretical and applied economics : GAER review
1
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OLC EcoSci
ECONIS (ZBW)
97,481
Other ZBW resources
3,871
USB Cologne (EcoSocSci)
1,977
RePEc
961
EconStor
781
BASE
150
USB Cologne (business full texts)
21
ArchiDok
4
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MSI reports : working paper series
Marketing Science Institute, Cambridge, Mass.
-
Cambridge, Mass
-
2003 - 2011; damit Ersch. eingest
Persistent link: https://www.econbiz.de/10008347391
Saved in:
2
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
Universität Sankt Gallen
-
Wiesbaden : Springer Gabler
;
anfangs: Wiesbaden : …
;
…
-
25.2008 -
Persistent link: https://www.econbiz.de/10008376477
Saved in:
3
Journal of marketing theory and practice
Association of Marketing Theory and Practice
-
Statesboro, GA : Assoc.
-
1.1992 -
Persistent link: https://www.econbiz.de/10008276106
Saved in:
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Institute for Operations Research and the Management …
-
Hanover, Md : INFORMS
;
anfangs: Providence, RI : TIMS/ORSA
-
1.1982 -
Persistent link: https://www.econbiz.de/10008276211
Saved in:
5
Marketing theory
London [u.a.] : Sage
-
Nachgewiesen 5.2005 -
Persistent link: https://www.econbiz.de/10008151416
Saved in:
6
Journal of historical research in marketing
Bingley [u.a.] : Emerald
-
1.2009 -
Persistent link: https://www.econbiz.de/10008336888
Saved in:
7
Revue française du marketing
Paris : Bordas-Dunod-Gauthier Villars
-
Nr. 10.1964 -
Persistent link: https://www.econbiz.de/10008384764
Saved in:
8
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
Institut für Marketing und Handel, Sankt Gallen
-
Wiesbaden : Gabler/GWV-Fachverl
;
anfangs: Uttwil : …
;
…
-
1.1984 - 24.2007
Persistent link: https://www.econbiz.de/10008385369
Saved in:
9
Marketing letters : a journal of research in marketing
Dordrecht [u.a.] : Springer
;
anfangs: Dordrecht [u.a.] …
-
1.1989/90 -
Persistent link: https://www.econbiz.de/10010186590
Saved in:
10
Journal of retailing and consumer services
London [u.a.] : Elsevier
;
anfangs: London : …
-
1.1994 -
Persistent link: https://www.econbiz.de/10008374994
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