Conjoint Analysis and MDS Approach to Brand Improvement of an Aerosol Product
Year of publication: |
2012
|
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Authors: | Charles, Vincent ; Kumar, Mukesh ; Anad, Tulika |
Publisher: |
[S.l.] : SSRN |
Subject: | Conjoint-Analyse | Conjoint analysis | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Marketingtheorie | Marketing theory |
Extent: | 1 Online-Ressource (17 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of CENTRUM Cathedra, Vol. 4, Issue 1, pp. 27-43, 2011 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 1, 2011 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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