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Konsumentenverhalten
43
Internationales Marketing
15
USA
14
Schwellenländer
10
Welt
10
Einzelhandel
9
Marketing
7
Beziehungsmarketing
6
Marktforschung
4
Mode
4
Trend
4
Bekleidung
3
Jugendliche
3
Markenpolitik
3
Produktimage
3
Theorie
3
Umweltbewusstsein
3
Unternehmenserfolg
3
Altersgruppe
2
Aufstrebende Märkte
2
Deutschland
2
E-Business
2
Entscheidung
2
Entwicklungsländer
2
Frankreich
2
Frauen
2
Globalisierung
2
Indien
2
Internationale Betriebswirtschaftslehre
2
Multinationales Unternehmen
2
Nachhaltigkeit
2
Online-Handel
2
Patienten
2
Personalmanagement
2
Rechnungswesen
2
Ressourcenorientierter Ansatz
2
Sportmarketing
2
Unternehmensfinanzierung
2
Unternehmensgründung
2
Vertrieb
2
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Article
34
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4
Non-commercial literature
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English
72
German
1
French
1
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Agrawal, Rajat
1
Baghi, Ilaria
1
Bahng, Youngjin
1
Bello, Roberto
1
Bernard, John C.
1
Boubakri, Wafa Battikh
1
Carroll, Kate
1
Carroll, Kathryn A.
1
Choo, Ho Jung
1
Chreim, Samia
1
Codeluppi, Vanni
1
Coe, Julie
1
Cui, Lina
1
Deshpande, Sameer
1
Evashkevich, Terry Ross
1
Gabrielli, Veronica
1
Gimmon, Eli
1
Giroux, Marilyn
1
Grotts, Allie S.
1
Hajiheydari, Nastaran
1
Hashemi, Novin
1
Hsieh, Ming-yuan
1
Hustvedt, Gwendolyn
1
Hünerberg, Reinhard
1
Jain, Sorabh
1
Johnson, Tricia Widner
1
KIncade, Doris H.
1
Kathuria, Lalit Mohan
1
Kim, Hyunsook
1
Lohia, Vandana
1
Luca, Alina
1
Mackelaitė, Aistė
1
Madhani, Pankaj M.
1
Maltese, Lionel
1
Manago, Saverio
1
Mangala, Deepa
1
Matysiewicz, Justyna
1
McCollough, John
1
Miller, Karen
1
Mir, Imran Anwar
1
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American Marketing Association
1
Boeing Institute of International Business, Saint Louis, Mo.
1
Market Research Society
1
McKinsey und Company, Köln
1
McKinsey und Company, München
1
Vilniaus Universitetas
1
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Journal of fashion marketing and management
9
International journal of business and globalisation : IJBG
3
International journal of electronic customer relationship management : IJECRM
3
EuroMed journal of business
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Advances in business and management forecasting
1
Chinese management studies : CMS
1
Economic papers : a journal of applied economics and policy
1
Folia oeconomica Stetinensia : FOS
1
International journal of business competition and growth : IJBCG
1
International journal of economic issues : IJEI
1
International journal of entrepreneurship and small business
1
International journal of logistics systems and management
1
Journal of business economics and management
1
Journal of economic structures : JES; the official journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)
1
Journal of social entrepreneurship
1
Nankai business review international
1
Organizations and markets in emerging economies
1
The IUP journal of applied finance : IJAF
1
Theoretical and applied economics : GAER review
1
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OLC EcoSci
ECONIS (ZBW)
177,096
Other ZBW resources
4,431
USB Cologne (EcoSocSci)
3,340
EconStor
2,341
RePEc
1,886
BASE
225
USB Cologne (business full texts)
71
ArchiDok
8
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1
Journal of international consumer marketing
Philadelphia, Pa. : Taylor & Francis Group
;
anfangs: …
-
1.1988 -
Persistent link: https://www.econbiz.de/10008336012
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2
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
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3
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010184621
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4
Journal of retailing and consumer services
London [u.a.] : Elsevier
;
anfangs: London : …
-
1.1994 -
Persistent link: https://www.econbiz.de/10008374994
Saved in:
5
The international review of retail, distribution and consumer research
London : Routledge
-
1.1990/91 -
Persistent link: https://www.econbiz.de/10008380451
Saved in:
6
Akzente
McKinsey und Company, München
;
McKinsey und Company, Köln
-
Köln : McKinsey & Company, Consumer Industries & …
;
…
-
Nr. 1.1995 - 38.2005; 2006 -
Persistent link: https://www.econbiz.de/10008276079
Saved in:
7
Sales and marketing integration : applying the theoretical lens of the resource-based view
Madhani, Pankaj M.
- In:
International journal of electronic customer …
6
(
2012
)
3/4
,
pp. 292-322
Persistent link: https://www.econbiz.de/10010184743
Saved in:
8
International marketing review
Bradford : Emerald
;
-2005,5: Bradford : MCB University …
;
…
-
1.1983 -
Persistent link: https://www.econbiz.de/10008351389
Saved in:
9
Journal of international marketing
American Marketing Association
-
Chicago, Ill. : Assoc.
;
-1997: East Lansing, Mich. : …
-
1.1993 -
Persistent link: https://www.econbiz.de/10008275770
Saved in:
10
Journal of international marketing and marketing research
Brixham
-
1.1976 - 36.2011; damit Ersch. eingest
Persistent link: https://www.econbiz.de/10008275806
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