Emergent marketing strategies and their influence on the Customer Value Proposition of Fast-Moving Consumer Goods (FMCG) businesses during Covid 19 Pandemic in Botswana
Year of publication: |
2023
|
---|---|
Authors: | Chiguvi, Douglas ; Sepepe, Thuso |
Subject: | Emergent Marketing Strategies | Consumer Goods (FMCG) | Retail Marketing | Strategic Marketing | COVID-19 Pandemic | Customer Value Proposition (CVP) | Coronavirus | Marketingmanagement | Marketing management | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Konsumgüter | Consumer goods | Schwellenländer | Emerging economies | Konsumgüterindustrie | Consumer goods industry | Internationales Marketing | International marketing | Einzelhandel | Retail trade | Epidemie | Epidemic |
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