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The process of customer engagement : a conceptual framework
Bowden, Jana Lay-Hwa - In: Journal of marketing theory and practice 17 (2009) 1, pp. 63-74
Persistent link: https://www.econbiz.de/10009884912
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What's in a relationship?: Affective commitment, bonding and the tertiary first year experience - a student and faculty perspective
Bowden, Jana Lay-Hwa - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 428-451
Persistent link: https://www.econbiz.de/10010138871
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BRAND ENGAGEMENT - Engagement: Old wine in a new bottle? We all talk about engagement: But what do we mean? Emotional engagement is key to brand loyalty, not just ad effectiveness.
Bowden, Jana - In: ADMAP : for decisionmakers in advertising, marketing, … (2008), pp. 43-45
Persistent link: https://www.econbiz.de/10008081581
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To Delight or Not to Delight? An Investigation of Loyalty Formation in the Restaurant Industry
Bowden, Jana; Dagger, Tracey - In: Journal of hospitality marketing & management 20 (2011) 5, pp. 501-525
Persistent link: https://www.econbiz.de/10009133704
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Sex doesn't matter: the role of gender in the formation of student-university relationships
Bowden, Jana; Wood, Leigh - In: Journal of marketing for higher education 21 (2011) 2, pp. 133-157
Persistent link: https://www.econbiz.de/10009797638
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Identifying the initial target consumer for innovations: an integrative approach
Bowden, Jana; Corkindale, David - In: Marketing intelligence & planning 23 (2005) 6-7, pp. 562-573
Persistent link: https://www.econbiz.de/10006956496
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Identifying the initial target consumer for innovations: an integrative approach
Bowden, Jana; Corkindale, David - In: Marketing intelligence & planning 23 (2005) 6, pp. 562-573
Persistent link: https://www.econbiz.de/10006958125