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It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline
Sharp, Byron; Wright, Malcolm; Dawes, John; Driesener, Carl - In: Journal of advertising research 52 (2012) 2, pp. 203-214
Persistent link: https://www.econbiz.de/10009998274
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Characteristics of marketing channels: a theoretical framework
Michaelidou, Nina; Arnott, David C.; Dibb, Sally - In: The marketing review 5 (2005) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10006016632
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The Influence of Nutrition Information on Choice: The Roles of Temptation, Conflict and Self‐Control
HASSAN, LOUISE M.; SHIU, EDWARD M. K.; MICHAELIDOU, NINA - In: Journal of consumer affairs : official publication of … 44 (2010) 3, pp. 499-516
Persistent link: https://www.econbiz.de/10008452631
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Shopping motives as antecedents of e-satisfaction and e-loyalty
Christodoulides, George; Michaelidou, Nina - In: Journal of marketing management : MM 27 (2011) 1, pp. 181-198
Persistent link: https://www.econbiz.de/10008786263
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A typology of consumers' variety-seeking disposition based on inherent needs
Michaelidou, Nina - In: Journal of marketing management : MM 28 (2012) 5, pp. 676-695
Persistent link: https://www.econbiz.de/10009966462
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A typology of internet users based on comparative affective states: evidence from eight countries
Christodoulides, George; Michaelidou, Nina; Siamagka, … - In: European journal of marketing : EJM 47 (2013) 1, pp. 153-173
Persistent link: https://www.econbiz.de/10010071300
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Challenges to attitude and behaviour change through persuasion
Hassan, Louise M.; Michaelidou, Nina - In: Journal of consumer behaviour : an international … 12 (2013) 2, pp. 91-92
Persistent link: https://www.econbiz.de/10010094864
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Cross-national differences in e-WOM influence
Christodoulides, George; Michaelidou, Nina; Argyriou, … - In: European journal of marketing : EJM 46 (2012) 11, pp. 1689-1708
Persistent link: https://www.econbiz.de/10010041702
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The effect of health, cosmetic and social antismoking information themes on adolescents' beliefs about smoking
Michaelidou, Nina; Dibb, Sally; Ali, Haider - In: International journal of advertising : the quarterly … 27 (2008) 2, pp. 235-250
Persistent link: https://www.econbiz.de/10008124618
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Consumer involvement: a new perspective
Michaelidou, Nina; Dibb, Sally - In: The marketing review 8 (2008) 1, pp. 83-99
Persistent link: https://www.econbiz.de/10009853118