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Key factors of teenagers' mobile advertising acceptance
Parreño, José Martí
;
Sanz-Blas, Silvia
;
Ruiz-Mafé, Carla
- In:
Industrial management & data systems
113
(
2013
)
5
,
pp. 732-749
Persistent link: https://www.econbiz.de/10010121834
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