Key factors of teenagers' mobile advertising acceptance
Year of publication: |
2013
|
---|---|
Authors: | Martí Parreño, José ; Sanz‐Blas, Silvia ; Ruiz‐Mafé, Carla ; Aldás‐Manzano, Joaquin |
Published in: |
Industrial Management & Data Systems. - Emerald Group Publishing Limited, ISSN 1758-5783, ZDB-ID 2002327-3. - Vol. 113.2013, 5, p. 732-749
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Mobile services | Attitudes | Teenagers | Irritation | Entertainment | Perceived usefulness |
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