Narrow search
Showing 1 - 10 of 60
Cover Image
Effectiveness of Exaggerated Advertised Reference Prices: The Role of Decision Time Pressure
Krishnan, Balaji C.; Dutta, Sujay; Jha, Subhash - In: Journal of retailing 89 (2013) 1, pp. 105-113
Persistent link: https://www.econbiz.de/10010073980
Cover Image
The Role of Corporate Image for Quality in the Formation of Attitudinal Service Loyalty
Jha, Subhash; Deitz, George D.; Babakus, Emin; Yavas, Ugur - In: Journal of service research : JSR 16 (2013) 2, pp. 155-170
Persistent link: https://www.econbiz.de/10010104404
Cover Image
Role of tactile and visual inputs in product evaluation: a multisensory perspective
Balaji, M.S.; Raghavan, Srividya; Jha, Subhash - In: Asia Pacific journal of marketing and logistics 23 (2011) 4, pp. 513-531
Persistent link: https://www.econbiz.de/10009328905
Cover Image
Mature relationships: Why does relational orientation turn into transaction orientation?
Gopalakrishna Pillai, Kishore; Sharma, Arun - In: Industrial marketing management : the international … 32 (2003) 8, pp. 643-652
Persistent link: https://www.econbiz.de/10006251099
Cover Image
The impact of transactional and relational strategies in business markets: An agenda for inquiry
Sharma, Arun; Pillai, Kishore Gopalakrishna - In: Industrial marketing management : the international … 32 (2003) 8, pp. 623-626
Persistent link: https://www.econbiz.de/10006251102
Cover Image
Choosing an optimal channel mix in multichannel environments
Sharma, Arun; Mehrotra, Anuj - In: Industrial marketing management : the international … 36 (2007) 1, pp. 21-28
Persistent link: https://www.econbiz.de/10007392182
Cover Image
Perceptions of incompatibility in customer-to-customer interactions: examining individual level differences
Raajpoot, Nusser A.; Sharma, Arun - In: The journal of services marketing 20 (2006) 5, pp. 324-332
Persistent link: https://www.econbiz.de/10007278990
Cover Image
Perceptions of incompatibility in customer-to-customer interactions: examining individual level differences
Raajpoot, Nusser A.; Sharma, Arun - In: The journal of services marketing 20 (2006) 4-5, pp. 324-332
Persistent link: https://www.econbiz.de/10007292733
Cover Image
The surpluses and shortages in business-to-business marketing theory and research
Sheth, Jagdish N.; Sharma, Arun - In: The journal of business & industrial marketing 21 (2006) 7, pp. 422-427
Persistent link: https://www.econbiz.de/10007295701
Cover Image
SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - The Antecedents and Consequences of Customer-Centric Mar...
Sheth, Jagdish N.; Sisodia, Rajendra S.; Sharma, Arun - In: Journal of the Academy of Marketing Science 28 (2000) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10006152487